Podcast and Audio Production Checklist: Show Name Clearance, Music and Sound Licensing, Guest Releases, Clip and Fair Use Review, and Distribution Terms

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This checklist runs an audio series from the naming decision to the archive, in the order the decisions arise and with gates at the points where a show should stop. It covers the name search and Class 41 filing that most shows never do, the domain and feed control that decide whether an audience can be kept, the assignments from composers, editors, and co-hosts that determine who owns the work, the music licence scope questions that catch shows out when they add video and clips, and a guest release process triggered by exposure rather than applied universally. It then covers clip and archival clearance, quarterly group registration inside the statutory window, advertising disclosure obligations, and the three deal terms that decide the outcome of any network or platform arrangement. It closes with a remediation sequence for a show that has been running for years without any of it.

IP and Technology > Copyright | Checklist | Published 16 November 2023 - Updated 5 July 2026 | Casey Scott McKay - marksy.us

Summary. This checklist runs an audio series from the naming decision to the archive, with gates at the points where a show should stop. It covers the name search and Class 41 filing most shows never do, the domain and feed control that decide whether an audience can be kept, the assignments that determine who owns the work, the music licence scope questions that catch shows out when they add video and clips, a guest release process triggered by exposure rather than applied universally, clip and archival clearance, quarterly group registration, advertising disclosure, and the three deal terms that decide any network arrangement.

Keywords: podcast checklist · show name clearance · Class 41 registration · RSS feed ownership · music licence scope · production library terms · composer assignment · guest release · right of publicity · clip and fair use review · group copyright registration · FTC endorsement disclosure · network agreement terms · archival audio · errors and omissions insurance


How to use this checklist

| Phase | What it establishes | Who runs it | Gate | |---|---|---|---| | 1. Name | Whether the show can keep its name | Counsel | Cleared and filed before launch | | 2. Feed | Whether the audience can be kept | Producer | Feed on an owned domain, episode one | | 3. Contributors | Who owns the work | Counsel | Signed assignments before release | | 4. Music | Whether every medium is covered | Producer | Media scope checked against actual use | | 5. Guests | Whether re-use and removal are controlled | Producer | Release used whenever a trigger applies | | 6. Clips | Whether unlicensed use is defensible | Counsel | Decorative use licensed or cut | | 7. Registration | Whether a claim is worth bringing | Counsel | Filed within three months of publication | | 8. Advertising | Whether disclosure is adequate | Producer | Spoken, before the read | | 9. Deals | Whether the show survives the relationship | Counsel | Mark, feed, masters settled first | | 10. Remediation | What an existing archive is worth | Counsel | Honest schedule, not an assurance |

The matter. A twice-weekly interview show is in its third year, has a sponsor, and has been approached by a network. The theme was written by a friend of the host with no agreement. The feed sits on the producer's hosting account, at the hosting provider's domain. Music comes from a library subscription that lapsed eight months ago. No guest has signed anything. The show name has never been searched, and no episode has been registered. The network's counsel has asked for a chain of title.


Phase 1. Clear and file the show name


Phase 2. Take control of the feed


Phase 3. Sign everyone who contributes


Phase 4. Choose and verify the music source


Phase 5. Run a proportionate guest release process


Phase 6. Review every clip


Phase 7. Register on a calendar


Phase 8. Handle advertising disclosure


Phase 9. Negotiate the three terms that matter


Phase 10. Cover the second life of an episode


Phase 11. Remediate an existing show

Outcome. At the end of this checklist a show should be able to demonstrate: that it owns and has filed its name; that the feed sits on a domain it controls and can be moved at will; that every contributor has assigned what they made; that every episode's music is covered for every medium in which the show publishes; that guest releases exist wherever exposure requires them; that every clip was categorised and the reasoning recorded; that episodes are registered inside the statutory window; that sponsorships are disclosed in speech and the reads retained; and that any network arrangement settles the mark, the feed, and the masters. A show that can demonstrate those things has an archive worth selling, licensing, adapting, and insuring. A show that cannot has three hundred audio files, an audience it may not be able to keep, and no way to prove it owns any of it.



Phase 12. Working the matter in the opening example

Applied to the show described above, the checklist produces a short list, in a strict order, and most of it is achievable before the network conversation concludes.



Phase 13. Enforcement when the show is copied



Phase 14. Narrative and documentary series


Phase 15. Merchandise, live shows, and adaptation



Phase 16. The documents this checklist should leave behind

Eleven items, ten minutes an episode, and the whole of the difference between an archive worth selling and a folder of audio files.


A note on proportion

A hobby show with fifty listeners needs the domain and nothing else. Requiring releases, quarterly registrations, and licence scope reviews from such a producer produces advice that will be ignored, at a cost to credibility for the moment it matters.

The threshold is money or reach: sponsorship, a network conversation, merchandise, or an audience large enough to attract attention.

Two items apply regardless. The domain, because it cannot be retrofitted without losing subscribers. And the name search, because a collision found at episode three hundred costs the audience.

Everything else can wait until the show is worth protecting, and most of it takes an afternoon on the day that becomes true.



Phase 17. A working calendar


A closing note

Nothing in this checklist is difficult, and almost none of it is doctrinal. It is a domain, a search, five short assignments, one licence read properly, a release used when it matters, a note per clip, a quarterly filing, a spoken disclosure, and three terms negotiated before the split.

The reason it goes undone is that none of it feels like a decision at the time it is made. Buying a domain, signing a friend who wrote the theme, and reading the media scope of a music subscription are administrative acts performed — or not — by people thinking about the next episode.

They become decisions retrospectively, at the point a network asks for a chain of title, a guest asks for a takedown, a registered owner asks about the name, or a producer relationship ends and the feed does not follow.

The whole of the value here is in doing the ten-minute version every week, so that the day the show becomes worth something, it turns out to be worth something.



Phase 18. Questions to put to the producer




Key Authorities at a Glance

| Authority | Proposition | Where it bites | |---|---|---| | 15 U.S.C. § 1052(d) | Likelihood of confusion refusal | Phase 1 | | 15 U.S.C. § 1051 | Application requirements | Phase 1 | | 17 U.S.C. § 201 | Initial ownership | Phase 3 | | 17 U.S.C. § 101 | Work made for hire; joint works | Phase 3 | | 17 U.S.C. § 204 | Signed writing for transfers | Phase 3 | | Cmty. for Creative Non-Violence v. Reid, 490 U.S. 730 (1989) | Employee versus contractor | Phase 3 | | 17 U.S.C. § 106 | Exclusive rights | Phase 4 | | 17 U.S.C. § 114 | Sound recording rights | Phase 4 | | 17 U.S.C. § 115 | Mechanical compulsory licence | Does not reach podcasts | | 17 U.S.C. § 1101 | Anti-bootlegging | Phase 5 | | 47 U.S.C. § 230 | Interactive service immunity | Protects the platform, not the producer | | 17 U.S.C. § 107 | Fair use | Phase 6 | | Andy Warhol Found. for the Visual Arts, Inc. v. Goldsmith, 598 U.S. 508 (2023) | Purpose and character | Decorative use | | Campbell v. Acuff-Rose Music, Inc., 510 U.S. 569 (1994) | Parody versus satire | Phase 6 | | Bridgeport Music, Inc. v. Dimension Films, 410 F.3d 792 (6th Cir. 2005) | No de minimis for recordings | Phase 6 | | VMG Salsoul, LLC v. Ciccone, 824 F.3d 871 (9th Cir. 2016) | De minimis applies | Phase 6 | | 17 U.S.C. § 1401 | Pre-1972 sound recordings | Archival audio | | 17 U.S.C. § 411 | Registration precondition to suit | Phase 7 | | Fourth Estate Pub. Benefit Corp. v. Wall-Street.com, LLC, 586 U.S. 296 (2019) | Office must have acted | Phase 7 | | 17 U.S.C. § 412 | Statutory damages and fees | Phase 7 | | 17 U.S.C. § 512 | Notice and takedown | Enforcement | | 16 C.F.R. Part 255 | Endorsement Guides | Phase 8 | | 15 U.S.C. § 45 | FTC Act | Phase 8 | | 15 U.S.C. § 1125(a) | False endorsement | Synthetic voice; guest imagery |


The five things people get wrong

One: leaving the feed on someone else's domain. Every directory, app, and subscriber points at the RSS address, and a feed at a hosting provider's domain cannot be redirected. When the producer relationship ends, the audience stays with the producer and the show is simply gone. A domain costs ten dollars and takes five minutes, and it is the only genuinely irreversible decision in podcasting.

Two: believing there is a duration rule for clips. There is no seven-second rule, no thirty-second rule, and no percentage safe harbour. 17 U.S.C. § 107 has four factors and none of them is length in isolation — and after Warhol, using a work for its own expressive value with no further purpose is a weak position at any duration. Sort every clip into commentary, parody, or decoration, and licence or cut the third.

Three: the theme nobody papered. A friend writes the music, a fee is paid, no agreement is signed, and the friend owns the show's most recognisable asset in both the composition and the recording. It is a one-page assignment under 17 U.S.C. § 204, it costs nothing at the time, and it is the first item on every buyer's diligence list.

Four: a universal guest release, or none at all. Requiring a signed form from every guest produces a process abandoned within a month; requiring nothing leaves the show with no position when a guest demands removal, disputes an edit, or finds the interview in a book. Use the four triggers — heavy editing, sensitive material, re-use beyond the episode, and commercial significance — and use the release every time one applies.

Five: negotiating the split and not the rights. In every network, platform, and commissioned arrangement the outcome is decided by who owns the mark, who controls the feed, and who holds the masters. Those three terms are routinely accepted as drafted while revenue percentages are argued for weeks. The split governs a few years of income; the rights terms govern whether there is a show at all.


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This checklist is general information about United States intellectual property practice, not legal advice, and it does not create a lawyer-client relationship. Marksy is not a law firm. Music licensing terms, platform policies, and advertising rules change frequently. Consult qualified counsel before relying on anything here.

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