Concurrent Use and Consent Agreement Checklist: Territory, Conditions, and Filing

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Fourteen phases covering the three instruments people confuse with one another - the concurrent use registration, the consent agreement filed to overcome a refusal, and the private coexistence agreement. Phase one is a twenty-minute screen that tells you which of the three you actually need and whether the client is eligible for any of them. The territorial phases supply model description language in both the inclusive and exclusive forms, the units the Board will accept, and the evidence file that proves a trade area. The consent phases supply the eight elements examiners credit after Bay State Brewing and the two that make a naked consent worthless. The drafting phases cover the online conduct terms, joint enforcement clause, and confusion protocol that every modern agreement needs and most omit. One invented matter, Corvid Roasting v. Corvid Coffee Roasters, runs throughout.

IP and Technology > Trademarks | Checklist | Published 20 August 2024 - Updated 26 December 2024 | Casey Scott McKay - marksy.us

Summary. Fourteen phases covering the three instruments people confuse with one another — the concurrent use registration, the consent agreement filed to overcome a refusal, and the private coexistence agreement. Phase one is a twenty-minute screen that tells you which of the three you actually need and whether the client is eligible for any of them. The territorial phases supply model description language in both the inclusive and exclusive forms, the units the Board will accept, and the evidence file that proves a trade area. The consent phases supply the eight elements examiners credit after Bay State Brewing and the two that make a naked consent worthless. The drafting phases cover the online conduct terms, joint enforcement clause, and confusion protocol that every modern agreement needs and most omit. One invented matter, Corvid Roasting v. Corvid Coffee Roasters, runs throughout.

Keywords: concurrent use checklist · consent agreement checklist · coexistence agreement checklist · jurisdictional prerequisites 2.99 · use prior to filing date · territorial description drafting · trade area evidence · zip code sales analysis · good faith adoption file · weiner king factors · du pont consent factor · bay state brewing · naked consent · online conduct terms · geo-targeted advertising restriction · marketplace listing limits · joint enforcement clause · confusion protocol · successors and assigns · section 8 use within territory


What this checklist is for

This is the working document for two businesses that both have a legitimate claim to the same mark. It does not re-teach the doctrine. If you cannot say in one sentence why a concurrent use registration is a different instrument from a consent agreement, read Two Owners, One Mark first. The reasoning behind each box — why prerequisite one eliminates most applicants, why the ZIP-code map should set the territorial ask, why the online terms matter more than the county line — is in Bringing a Concurrent Use Proceeding. This document tells you what to do, in order.

Who should use it. Counsel for a long-standing local business that just discovered a national registrant; counsel for the registrant that just discovered the local business; prosecution counsel holding a Section 2(d) refusal where a consent might be obtainable; and transactional counsel drafting a coexistence agreement that has to survive twenty years and two changes of ownership.

What you'll need before you start. TSDR records and full file histories for every application and registration owned by each party, including predecessors; each party's first-use and interstate-use documents; each party's sales data with customer geography, ideally by ZIP code and year; each party's advertising placements and their reach; the mark-adoption and clearance files; any prior correspondence between the parties; and, if a refusal is outstanding, the office action.

The worked matter. Corvid Roasting Co. — Bellingham, Washington, coffee under CORVID since 2004, one café plus wholesale across Whatcom and Skagit counties, $3.2 million revenue, no federal registration. Corvid Coffee Roasters, LLC — Asheville, North Carolina, started 2011 with no knowledge of the Washington company, filed 2014, registered 2015, now eleven Southeast locations plus national e-commerce, $28 million revenue. In 2024 Asheville signs a Pacific Northwest grocery distribution deal and the parties discover each other.

| Phase | What you accomplish | Typical elapsed time | |---|---|---| | 1 | Pick the right instrument | 20 minutes | | 2 | Test the four jurisdictional prerequisites | 1-3 days | | 3 | Build the good-faith file | 1-2 weeks | | 4 | Build the trade-area evidence file | 4-8 weeks | | 5 | Draw the map the evidence supports | 1-2 weeks | | 6 | Draft the territorial description | 1-2 weeks | | 7 | File, or amend to seek concurrent use | 2-4 weeks | | 8 | Run the proceeding, if contested | 2-3 years | | 9 | Negotiate the map instead | 3-8 months | | 10 | Draft the online conduct terms | 2-4 weeks | | 11 | Draft the confusion protocol | 1-2 weeks | | 12 | Draft enforcement, assignment, and exit terms | 1-2 weeks | | 13 | Build a consent that survives examination | 2-4 weeks | | 14 | Administer the arrangement | annually |


Phase 1 — Pick the right instrument


Phase 2 — Test the four jurisdictional prerequisites

Corvid, Phase 2. Asheville's earliest filing date is 2014. Bellingham's earliest interstate use is a 2005 wholesale shipment to a Portland grocer, with a 2006 invoice to a British Columbia importer. Prerequisite one is satisfied by nine years.


Phase 3 — Build the good-faith file


Phase 4 — Build the trade-area evidence file


Phase 5 — Draw the map the evidence supports

Corvid, Phase 5. The ZIP-code analysis shows 91% of revenue inside Whatcom and Skagit counties, with the remainder scattered across western Washington and one Portland account. Counsel recommends claiming those two counties, with a fallback argument for the four-county northwestern Washington area, and abandoning the client's initial request for "the Pacific Northwest."


Phase 6 — Draft the territorial description


Phase 7 — File, or amend to seek concurrent use


Phase 8 — Run the proceeding, if contested


Phase 8A — The incumbent registrant's parallel checklist

Everything above assumes you act for the party seeking a concurrent registration. If you act for the national registrant that just discovered a twenty-year-old local business, run this instead.


Phase 9 — Negotiate the map instead


Phase 10 — Draft the online conduct terms


Phase 11 — Draft the confusion protocol


Phase 12 — Draft enforcement, assignment, and exit terms


Phase 13 — Build a consent that survives examination


Phase 14 — Administer the arrangement


Phase 14A — What this costs, on one page for the client

| Path | Elapsed | Cost per side | |---|---|---| | Jurisdictional screen | 1-3 days | $3k-$8k | | Good-faith and trade-area evidence file | 6-10 weeks | $21k-$68k | | Territorial drafting | 1-2 weeks | $6k-$15k | | Negotiated map plus consented application | 3-8 months | $18k-$50k | | Consent agreement to overcome a refusal | 2-4 weeks | $8k-$25k | | Coexistence agreement, no filing | 6-12 weeks | $12k-$45k | | Contested concurrent use proceeding | 2-3 years | $120k-$300k | | Court-decree route inside an infringement case | 1-3 years | $250k-$900k | | Acquisition of the local rights | 2-5 months | purchase price + $25k-$70k |

Key Authorities at a Glance

| Authority | What it provides | Phase | |---|---|---| | 15 U.S.C. § 1052(d) | Concurrent registration proviso; court-decree route | 1, 2, 7 | | 15 U.S.C. § 1057(c) | Constructive use from filing | 2 | | 15 U.S.C. § 1055 | Related-company use | 1 | | 15 U.S.C. § 1051(a) | Use-based application | 7 | | 37 C.F.R. § 2.99 | Concurrent use procedure | 2, 7 | | 37 C.F.R. § 2.120 | Board discovery | 8 | | In re Beatrice Foods Co., 429 F.2d 1042 (C.C.P.A. 1970) | Jurisdictional requirements | 2 | | Weiner King, Inc. v. Wiener King Corp., 615 F.2d 512 (C.C.P.A. 1980) | Allocation factors | 5 | | Holiday Inn v. Holiday Inns, Inc., 534 F.2d 312 (C.C.P.A. 1976) | Concurrent use analysis | 5 | | Gray v. Daffy Dan's Bargaintown, 823 F.2d 522 (Fed. Cir. 1987) | Conditions and limitations | 6 | | Thrifty Rent-A-Car Sys., Inc. v. Thrift Cars, Inc., 831 F.2d 1177 (1st Cir. 1987) | Junior user's frozen territory | 5 | | Dawn Donut Co. v. Hart's Food Stores, Inc., 267 F.2d 358 (2d Cir. 1959) | No injunction absent market entry | 1 | | In re E.I. du Pont de Nemours & Co., 476 F.2d 1357 (C.C.P.A. 1973) | Consent as a confusion factor | 1, 13 | | In re N.A.D. Inc., 754 F.2d 996 (Fed. Cir. 1985) | Substantial weight for consents | 13 | | In re Four Seasons Hotels Ltd., 987 F.2d 1565 (Fed. Cir. 1993) | Detailed consents | 13 | | In re Bay State Brewing Co., 117 U.S.P.Q.2d 1958 (T.T.A.B. 2016) | Overlap defeats the consent | 13 | | 15 U.S.C. § 1058 | Maintenance within the territory | 14 | | 15 U.S.C. § 1065 | Incontestability of the restricted right | 14 | | TBMP § 1103 | Concurrent use practice | 7 | | TMEP § 1207.01(d)(viii) | Consent agreements in examination | 13 |

The five things people get wrong

Skipping prerequisite one. Two dates, twenty minutes, and it determines whether there is a matter at all. It is the most commonly skipped step in the practice and the most expensive one to skip.

Claiming more territory than the data supports. The overreach costs credibility on every allocation factor, and the client usually ends up with less than the honest ask would have produced.

Filing a naked consent. A conclusion without reasons carries little weight, and a consent that leaves the parties free to operate in the same space fails outright.

Drafting the map and forgetting the internet. Geographic terms alone are obsolete. The online conduct terms will generate every dispute the county line does not.

Omitting successors and assigns. These arrangements are administered for decades by people who did not negotiate them, and they are tested by acquisitions. An agreement that binds only the original parties fails at exactly the moment it matters.

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This document is general information about the law, not legal advice, and does not create an attorney-client relationship. Trademark and copyright outcomes turn on specific facts. Marksy is not a law firm.

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