Trademark Settlement Checklist: Scope, Territory, Quality, and the Terms People Forget

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Sixteen phases for drafting a trademark settlement that still works in 2040. It opens with the one-page valuation table that decides whether to settle at all, then the exit selection, then the drafting phases in the order they should be written rather than the order they appear in the document. The scope phase gives the six axes and a drafting test that catches unenforceable adjectives. The phase-out phase gives a milestone table and the sell-through cap with a sworn inventory. The quality phase gives provisions that work between adversaries without creating a naked license. A dedicated phase covers the change-of-control clause that decides everything and gets dropped at 11 p.m., and another covers the twelve terms people forget. The last phases cover papering, administering, and enforcing. One invented matter, Alder and Finch v. Alder Athletic, runs throughout.

IP and Technology > Trademarks | Checklist | Published 18 March 2024 - Updated 30 April 2026 | Casey Scott McKay - marksy.us

Summary. Sixteen phases for drafting a trademark settlement that still works in 2040. It opens with the one-page valuation table that decides whether to settle at all, then the exit selection, then the drafting phases in the order they should be written rather than the order they appear in the document. The scope phase gives the six axes and a drafting test that catches unenforceable adjectives. The phase-out phase gives a milestone table and the sell-through cap with a sworn inventory. The quality phase gives provisions that work between adversaries without creating a naked license. A dedicated phase covers the change-of-control clause that decides everything and gets dropped at 11 p.m., and another covers the twelve terms people forget. The last phases cover papering, administering, and enforcing. One invented matter, Alder and Finch v. Alder Athletic, runs throughout.

Keywords: settlement checklist trademark · exit selection · one page valuation table · scope clause six axes · goods channel presentation · phase-out schedule · sell-through cap sworn inventory · quality control specifications · naked license avoidance · register commitments · consent to registration drafting · change of control clause · notice and cure escalation · liquidated damages · antitrust ancillary restraint · consent judgment rule 65(d) · kokkonen retained jurisdiction · domain and handle transfer · business one-pager · settlement enforcement


What this checklist is for

This is the working document for drafting or reviewing a trademark settlement. It does not re-teach the five exits or why the hybrid papering structure exists — that is in How Trademark Disputes Actually End. The reasoning behind each box, with model language, is in Settling a Trademark Dispute. This document tells you what to do, in order, and flags the terms that get dropped.

Who should use it. Counsel drafting or reviewing a settlement in a trademark dispute; in-house counsel deciding whether to settle and on what terms; transactional counsel encountering an old settlement agreement in diligence; and anyone about to enforce one.

What you'll need before you start. Both parties' registrations, applications, and file histories; both parties' actual goods, channels, and territories, in detail; photographs of the goods, packaging, and marks in use; sales figures by product line and channel; the client's product roadmap for the next three years; the client's corporate calendar for the next eighteen months; the litigation budget; and the rebranding cost estimate if the client is the accused party.

The worked matter. Alder & Finch, Inc. — Vermont, premium leather goods under ALDER since 2007, Class 18 registration since 2009, $18 million revenue through four owned stores, department stores, and its website. Alder Athletic, LLC — Colorado, technical outerwear under ALDER since 2013, Class 25 registration since 2015, $34 million through outdoor specialty retail and direct e-commerce. Alder Athletic launches leather-trimmed bags; Alder & Finch launches a technical outerwear capsule. Cross-oppositions, cross-letters, cross-suits.

| Phase | What you accomplish | Typical elapsed time | |---|---|---| | 1 | Build the one-page valuation table | 1-2 weeks | | 2 | Choose the exit | 1 week | | 3 | Write the recitals and the defined-terms schedule | 3-5 days | | 4 | Draft the scope clause on six axes | 2-4 weeks | | 5 | Build the phase-out schedule | 1-2 weeks | | 6 | Cap the sell-through with a sworn inventory | 3-5 days | | 7 | Draft quality provisions that avoid a naked license | 1-2 weeks | | 8 | Fix the register | 1-3 weeks | | 9 | Draft the change-of-control clause | 3-5 days | | 10 | Draft notice, cure, escalation, and damages | 1 week | | 11 | Check the antitrust line | 3-5 days | | 12 | Run the mediation | 2 sessions | | 13 | Paper it and make it enforceable | 1-2 weeks | | 14 | Sweep the twelve forgotten terms | 3-5 days | | 15 | Administer it | annually | | 16 | Enforce it | 2-24 months |


Phase 1 — Build the one-page valuation table


Phase 2 — Choose the exit

| Exit | When it fits | Papering cost | |---|---|---| | Covenant not to sue | The claimant's position has a defect it does not want examined | $8k-$25k | | Phase-out | The claimant is strong; the accused party's investment is real | $25k-$70k | | Coexistence | Two legitimate businesses, both with rights | $40k-$120k | | License | Continued use with payment; ongoing relationship acceptable | $50k-$150k | | Acquisition | One party's rights are small and buyable | price + $25k-$70k |


Phase 3 — Write the recitals and the defined-terms schedule


Phase 4 — Draft the scope clause on six axes

Alder, Phase 4. Alder & Finch: leather goods in Class 18, all channels; outerwear only where leather is the predominant exterior material, per Exhibit A. Alder Athletic: technical apparel in Class 25, all channels; bags only where technical synthetic, no leather exterior panel, sold as part of an outerwear collection, per Exhibit B. Neither uses ALDER alone on any product, packaging, hangtag, label, or point-of-sale material; each uses its full lock-up per Exhibit C.


Phase 5 — Build the phase-out schedule

| Milestone | Typical timing from signing | |---|---| | New orders under the old mark stop | 0-30 days | | Manufacturing stops | 30-120 days | | Packaging and labeling changed | 90-180 days | | Website changed, redirects in place | 30-90 days | | Signage changed | 90-270 days | | Social handles changed or surrendered | 30-90 days | | Domain names transferred | 30-60 days | | Corporate and trade names changed, by state | 90-180 days | | Regulatory filings amended | as required | | Applications withdrawn, registrations surrendered or amended | 30-90 days | | Sell-through ends | 6-24 months |


Phase 6 — Cap the sell-through with a sworn inventory


Phase 7 — Draft quality provisions that avoid a naked license


Phase 8 — Fix the register


Phase 9 — Draft the change-of-control clause


Phase 10 — Draft notice, cure, escalation, and damages


Phase 11 — Check the antitrust line


Phase 12 — Run the mediation


Phase 13 — Paper it and make it enforceable


Phase 14 — Sweep the twelve forgotten terms


Phase 15 — Administer it


Phase 14A — Review an inherited settlement in diligence

You will encounter far more settlements written by other people than settlements you wrote. When one turns up in a data room or in a new client's files, run this pass.

Phase 15A — The one-page business summary

The most consequential document produced in this entire process is one page long and nobody drafts it. Write it the week the agreement is signed, while you still remember why each term is there.

Phase 16 — Enforce it


Key Authorities at a Glance

| Authority | What it provides | Phase | |---|---|---| | Already, LLC v. Nike, Inc., 568 U.S. 85 (2013) | Covenant not to sue moots the case | 2 | | Kokkonen v. Guardian Life Ins. Co. of Am., 511 U.S. 375 (1994) | Retained jurisdiction required for enforcement | 13 | | Fed. R. Civ. P. 65(d) | Injunction specificity | 13 | | Fed. R. Civ. P. 41(a) | Dismissal on settlement | 13 | | 15 U.S.C. § 1127 | Abandonment by naked licensing | 7 | | Barcamerica Int'l USA Trust v. Tyfield Importers, Inc., 289 F.3d 589 (9th Cir. 2002) | Naked licensing | 7 | | FreecycleSunnyvale v. Freecycle Network, 626 F.3d 509 (9th Cir. 2010) | Insufficient quality control | 7 | | 15 U.S.C. § 1060(a) | No assignment in gross | 2 | | 15 U.S.C. § 1119 | Court amendment of a registration | 8 | | 15 U.S.C. § 1117(a) | Profits and fees | 1 | | Romag Fasteners, Inc. v. Fossil, Inc., 590 U.S. 212 (2020) | No categorical willfulness prerequisite | 1 | | In re E.I. du Pont de Nemours & Co., 476 F.2d 1357 (C.C.P.A. 1973) | Consent as a confusion factor | 8 | | In re N.A.D. Inc., 754 F.2d 996 (Fed. Cir. 1985) | Weight of detailed consents | 8 | | In re Four Seasons Hotels Ltd., 987 F.2d 1565 (Fed. Cir. 1993) | Same | 8 | | In re Bay State Brewing Co., 117 U.S.P.Q.2d 1958 (T.T.A.B. 2016) | Overlap defeats the consent | 8 | | Mission Product Holdings, Inc. v. Tempnology, LLC, 587 U.S. 370 (2019) | Rejection does not rescind licensee rights | 14 | | 11 U.S.C. § 365(n) | Licensee protections and their limits | 14 | | 37 C.F.R. § 2.117 | Board suspension and disposition | 8 |

The five things people get wrong

Negotiating money before the boundary. The boundary governs for thirty years; the money is spent in a quarter. Parties who reverse the order trade the durable term for the temporary one.

Writing scope in adjectives. "Similar," "substantially," "its current business." Every one of them will be disputed, because none can be applied by a person who was not in the room.

Leaving the sell-through uncapped. "Existing inventory" is an invitation to manufacture before signing. A sworn unit count and an audit right cost nothing.

Dropping the change-of-control clause. It is the term that decides whether the agreement survives an acquisition, and it is the first casualty of a tired late-night close.

Omitting the retained-jurisdiction sentence. One sentence in the dismissal order, ten seconds of drafting, and its absence turns a contempt motion into a separate lawsuit.

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This document is general information about the law, not legal advice, and does not create an attorney-client relationship. Trademark and copyright outcomes turn on specific facts. Marksy is not a law firm.

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