A WHOLE NEW WAY TO HEALTH

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 25 Jun 2026 filing date already counts against anyone who files later.

Record

Serial number

99905736

Mark type

Stylized text

Filed

25 Jun 2026

Published for opposition

08 Sept 2026

Attorney of record

Erich G. Rhynhart

Goods and services

• Class 035 — Advertising and business services: Retail store and online retail pharmacy services in the field of prescription drugs, healthcare, wellness consumer goods, general consumer merchandise and beauty products; retail mail order services featuring pharmaceuticals and specialty pharmaceuticals; specialty pharmaceuticals distributorship services; procurement, namely, purchasing pharmaceuticals for others; retail store services featuring pharmaceutical products; retail store services featuring generic prescription drugs; retail pharmacy services; business and management consulting in the health care field, namely, providing health care data analytics to health plans and health care providers for the purposes of patient evaluation, care coordination and management, and projected health care utilization; business risk management consultation, namely, identification of gaps in patient care and methods for closing those gaps; facilitating the business administrative coordination of patient care among health plans, pharmaceutical manufacturers, physicians, and long-term care facilities; health care cost containment; cost management for the health care benefit plans of others; consulting services in the cost management of health care; health care utilization and review services; pharmaceutical cost management and drug review utilization services; pharmaceutical utilization services, namely, verification of benefits, prior authorization and review services and coordination of the sale of prescription drugs; providing information and a website about health care utilization, health care cost management, drug utilization, and retail pharmacy services; business administration of medical and pharmaceutical reimbursement collection for patients from private and public sources; business administration of pharmaceutical reimbursement collection programs for others; business administration of employee pharmaceutical benefits; business administration of prepaid employee health care plans; customer relationship management services; management and operation of call centers
• Class 036 — Insurance and financial services: Providing information about health insurance and health care benefit plans; insurance claims administration, insurance claims processing, and health insurance administration services, namely, enrollment administration services for health insurance and health care benefits plans; administration and underwriting of health insurance; administration and underwriting of medical and pharmacy insurance services; administration of Medicare benefit plans, namely, healthcare and prescription drug benefit plans; providing a website featuring information about health insurance; providing a website containing information about health insurance services and insurance policies; underwriting and administration of Medicare prescription drug benefit plans; providing a website featuring information to participants about health insurance and health insurance plans; providing a website that provides personalized information to participants about health insurance and health insurance plans; pharmacy benefit management services; claims processing of pharmaceutical insurance benefits, namely, processing and administering individual prescription claims history, benefit amounts, accumulations for deductibles and out-of-pocket expenses and expense summaries; financial administration of medical and pharmaceutical reimbursement collection for patients from private and public sources; financial administration of pharmaceutical reimbursement collection programs for others; financial administration of employee pharmaceutical benefits; financial administration of prepaid employee health care plans; financial administration of payment for medical services involving home and hospital care; financial organizing and administering preferred provider plans for a network of pharmacy providers; insurance and financial services pertaining to submission of medical claims and handling of assignment of benefits, namely, medical insurance claims administrative services, financial administration of medical and pharmaceutical reimbursement collection programs, administration of employee pharmaceutical benefits, administration of prepaid employee health care plans, financial counseling in the field of healthcare treatment access, and payment processing services for medical services involving home and hospital care
• Class 044 — Medical, beauty and agricultural services: Providing a website featuring information to participants about health and wellness and health care services; providing a website that provides personalized information to participants about health and wellness and health care services; healthcare services; primary care medical services; urgent and emergency medical care services; medical services; nursing services; telemedicine services; telehealth services; virtual medical care services; mental and behavioral health care services; home health care services; providing health care and medical clinics; providing health care, medical, and long-term care facilities; providing information related to health, wellness, health care and medical services; providing wellness and disease management programs; providing in-home and ambulatory infusion services; providing consultation in the dispensing of pharmaceuticals and pharmaceutical advice
• Class 045 — Legal and security services: Providing care coordination services to healthcare providers and patients for coordinating healthcare services; providing a website and information related to healthcare care coordination, home safety for persons with disabilities and older individuals, geriatric care management in the nature of the coordination of necessary services and personal care for older individuals, and non-medical in-home personal care services for assisting with daily living activities of persons with disabilities and older individuals; home safety consulting in the field of disability access, fall prevention, and independent living; geriatric care management services, namely, coordination of medical services, social services, and personal care for older individuals; providing non-medical in-home personal care services for assisting with daily living activities of persons with disabilities and older individuals; online social networking services

Owner

• CVS Pharmacy, Inc., Woonsocket, RI, US
• CVS Pharmacy, Inc., Woonsocket, RI, US

Prosecution history

• 08 Sept 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 08 Sept 2026 — PUBLISHED FOR OPPOSITION
• 02 Sept 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 12 Aug 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 06 Aug 2026 — ASSIGNED TO EXAMINER
• 25 Jun 2026 — APPLICATION FILING RECEIPT MAILED
• 25 Jun 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 25 Jun 2026 — NEW APPLICATION ENTERED