OPENXDIRECT
Live / Applied — New application — not yet assigned to an examiner (as of 23 Jun 2026)
What this means for you
Not registered yet, but its 23 Jun 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99900853
- Mark type
- Word mark
- Filed
- 23 Jun 2026
- Attorney of record
- Benjamin M. Cantor
Goods and services
- Class 035 — Advertising and business services: Advertising and marketing services, namely, facilitating the automated buying and optimization of digital advertising inventory; Advertising and marketing services, namely, providing programmatic advertising supply path optimization for others; Advertising services, namely, direct activation of target audience data for the purpose of buying and selling digital media
- Class 042 — Scientific and technological services: Software as a service (SaaS) featuring software for programmatic advertising automation, supply path optimization, and connecting digital advertisers and demand-side platforms directly to publisher ad servers; Software as a service (SaaS) featuring software for facilitating real-time bidding, automated ad inventory buying, and direct bidder data activation in the field of digital advertising; Software as a service (SaaS) featuring software for tracking, optimizing, and managing digital advertising campaigns, identity matching, and media buying workflows
Owner
- OpenX Limited, London, GB
Prosecution history
- 23 Jun 2026 — NEW APPLICATION ENTERED
- 23 Jun 2026 — APPLICATION FILING RECEIPT MAILED