BUFF ADS
Live / Applied — New application — assigned to an examiner (as of 11 Sept 2026)
What this means for you
Not registered yet, but its 12 May 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99817684
- Mark type
- Design + words
- Filed
- 12 May 2026
- Attorney of record
- Michael T. Smith
Goods and services
- Class 009 — Scientific and electric apparatus: Downloadable computer game programs; Downloadable computer software for operating a game library platform; Downloadable mobile applications for downloading and playing games; Downloadable image files containing photographs in the field of electronic and computer games; Downloadable computer game software; Downloadable electronic publications in the nature of books, instruction manuals in the field of online computer games and video games via computer and communication networks; Downloadable computer software platforms for improving internet connection when playing on-line computer games; Biometric identification apparatus; Downloadable music files; Virtual reality headsets; Recorded computer software for searching and making purchases in online marketplaces for game software applications
- Class 035 — Advertising and business services: Demonstration of goods; Advertising services; Advertising agency services; Online advertising on a computer network; On-line retail store services featuring downloadable games; Pay per click advertising; Rental of advertising time on communication media; Marketing services; Provision of an online marketplace for buyers and sellers of goods and services; Promotion of goods and services through sponsorship of sports events; Marketing through product placement for others in virtual environments
- Class 042 — Scientific and technological services: Technological research in the field of computer software and hardware systems; Research and development of new products for others; Research in the field of artificial intelligence technology; Computer programming; Computer software design; Updating of computer software; Maintenance of computer software; Providing search engines for the internet; Software as a service (SAAS) services featuring software for improving internet connection when playing on-line computer games; Platform as a service (PAAS) featuring computer software platforms for improving internet connection when playing on-line computer games
Owner
- HUYA LIMITED, Kowloon, HK
Prosecution history
- 11 Sept 2026 — ASSIGNED TO EXAMINER
- 10 Sept 2026 — NOTICE OF DESIGN SEARCH CODE E-MAILED
- 10 Sept 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 12 May 2026 — APPLICATION FILING RECEIPT MAILED
- 12 May 2026 — NEW APPLICATION ENTERED