BCBG GENERATION

Live / Applied — New application — not yet assigned to an examiner (as of 20 Mar 2026)

What this means for you

Not registered yet, but its 20 Mar 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number
99715374
Mark type
Stylized text
Filed
20 Mar 2026
Attorney of record
Anthony V. Lupo

Goods and services

  • Class 003 — Cosmetics and cleaning preparations: Nail polish; Nail enamels; Cosmetics; Perfumes; Shampoos; Make-up; Fragrances; Lipsticks; Hair care preparations; Hair shampoo; Shampoo-conditioners; Hair conditioners; Body lotion; Hand creams; Shower gel; Perfumed soap
  • Class 004 — Lubricants and fuels: Scented candles; Candles
  • Class 008 — Hand tools: Table cutlery; Kitchen knives
  • Class 009 — Scientific and electric apparatus: Protective covers and cases for cell phones; Cell phone covers; Headphone cases; Straps for mobile telephones
  • Class 010 — Medical apparatus: Sunglasses; Eyeglasses
  • Class 011 — Environmental control apparatus: Lamp shades
  • Class 014 — Jewelry: Jewelry; Watches; Leather key chains; Watch bands and straps
  • Class 016 — Paper goods and printed matter: Paper; Stationery; Wrapping paper; Paper tablecloths; Paper gift bags; Gift bags; Paper napkins; Paper notebooks; Scrapbooks; Printed daily planners
  • Class 018 — Leather goods: Handbags; Purses; Clutch purses; Clutch bags; Clutches; Cosmetic bags sold empty; Shoulder bags; Overnight bags; Cosmetic cases sold empty; Satchels; Backpacks; Vanity cases sold empty; Luggage; Umbrellas; Hand-held beach parasols; Beach bags; Wallets; Briefcases
  • Class 020 — Furniture: Beach chairs; Beach furniture; Beach tables; Furniture; Soap dispensers, not of metal; Towel racks; Shower curtain rods; Curtain rods; Picture frames; Bathroom mirrors
  • Class 021 — Housewares and glass: Paper plates; Paper cups; Lunch boxes; Non-electric portable coolers; Water bottles sold empty; Drinking bottles for sports; Bowls; Dishes; Cups; Plates; Mugs; Kitchen containers; Bakeware; Dinnerware; Vases; Glass bowls; Beverage glassware; Serving trays; Soap dispensing bottles, sold empty; Soap dishes
  • Class 022 — Cordage and fibers: Beach parasols; Beach umbrellas
  • Class 024 — Fabrics: Bed sheets; Towels; Cotton towels; Pillow covers; Pillowcases; Bed blankets; Blanket throws; Comforters; Bed covers; Bed linen; Bed throws; Beach towels; Bath towels; Bath linen; Shower curtains; Bath wrap towels; Kitchen towels; Shower room curtains; Kitchen linens; Bed spreads; Curtains; Bedsheets
  • Class 025 — Clothing: Clothing jackets; Coats; Leather coats; Rain coats; Dresses; Evening gowns; Dress shirts; Knit shirts; Suits; Blouses; Tee shirts; Skirts; Sweaters; Turtlenecks; Vests; Cardigans; Pants; Slacks; Trousers; Jeans; Nightgowns; Sleepwear; Pajamas; Stockings; Neckties; Winter gloves; Knitted gloves; Gloves as clothing; Scarves; Tank tops; Shorts; Clothing belts; Underwear; Panties; Body suits; Bras; Lingerie; Slips being underclothing; Bathing suits; Shoes; Footwear; Beach shoes; Sandals; Boots; Slippers; Hats; Headwear; Headbands; Sneakers; Ladies' boots; Ankle boots; Leather boots; Heels; Beanies; Shapewear; Loungewear; Beach coverups; Socks; Shirts; Leggings; Bathrobes
  • Class 027 — Floor coverings: Beach mats; Bath mats; Rugs; Bathroom rugs; Carpets; Door mats
  • Class 035 — Advertising and business services: Retail stores featuring women's clothing, footwear, headgear, eyewear, sunglasses, cosmetics, perfumes, belts, bags, wallets, purses, back packs, cosmetic bags and leather goods, notebooks, jewelry and watches, and accessories; Retail apparel stores; Retail store services featuring housewares

Owner

Prosecution history

  • 20 Mar 2026 — APPLICATION FILING RECEIPT MAILED
  • 20 Mar 2026 — NEW APPLICATION ENTERED

View this trademark record on Marksy