SUBTLE SHIFTS
Live / Allowed — Notice of allowance issued (as of 15 Sept 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 04 Mar 2026 filing date already counts against anyone who files later.
Record
- Serial number
- 99683521
- Mark type
- Stylized text
- Filed
- 04 Mar 2026
- Published for opposition
- 21 Jul 2026
- Attorney of record
- Joseph Vitale
Goods and services
- Class 016 — Paper goods and printed matter: Printed books in the field of personal growth, self-improvement, behavioral change, and leadership development; Printed publications, namely, articles, newsletters and educational materials in the field of personal growth, self-improvement, behavioral change, and leadership development
- Class 041 — Education and entertainment services: Educational services, namely, providing coaching, workshops, programs, non-downloadable newsletters and speaking engagements in the fields of personal growth, self-improvement, behavioral change, and leadership development
Owner
- Matt Cross & Company LLC, Simsbury, CT, US
- Matt Cross & Company LLC, Simsbury, CT, US
Prosecution history
- 15 Sept 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 21 Jul 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 21 Jul 2026 — PUBLISHED FOR OPPOSITION
- 15 Jul 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 18 Jun 2026 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
- 18 Jun 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 18 Jun 2026 — EXAMINER'S AMENDMENT ENTERED
- 18 Jun 2026 — EXAMINERS AMENDMENT E-MAILED
- 18 Jun 2026 — EXAMINERS AMENDMENT -WRITTEN
- 17 Jun 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 17 Jun 2026 — NON-FINAL ACTION E-MAILED
- 17 Jun 2026 — NON-FINAL ACTION WRITTEN
- 16 Jun 2026 — ASSIGNED TO EXAMINER
- 04 Mar 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 04 Mar 2026 — NEW APPLICATION ENTERED