SUBTLE SHIFTS
Live / Applied — New application — not yet assigned to an examiner (as of 04 Mar 2026)
What this means for you
Not registered yet, but its 04 Mar 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99683471
- Mark type
- Word mark
- Filed
- 04 Mar 2026
- Attorney of record
- Joseph Vitale
Goods and services
- Class 016 — Paper goods and printed matter: Printed books in the field of personal growth, self-improvement, behavioral change, and leadership development; Printed educational publications, namely, articles, newsletters and educational materials in the fields of personal growth, self-improvement, behavioral change, and leadership development
Owner
- Matt Cross & Company LLC, Simsbury, CT, US
Prosecution history
- 04 Mar 2026 — APPLICATION FILING RECEIPT MAILED
- 04 Mar 2026 — NEW APPLICATION ENTERED