HEYDAY

What this means for you

Not registered yet, but its 02 Mar 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99677225

Mark type

Stylized text

Filed

02 Mar 2026

Attorney of record

MATTHEW HOMYK

Goods and services

• Class 035 — Advertising and business services: On-line retail store services featuring sunscreen, non-medicated skin care preparations, skin cleansers, skin cream, skin moisturizing gel, eye gels, patches containing non-medicated skin care preparations, beauty serums, non-medicated facial and eye serum containing antioxidants, skin care products, namely, non-medicated skin serum, skin masks, cosmetic masks, skin toners, face oils, skin moisturizers, pre-moistened cosmetic wipes, cosmetic pads, massage apparatus, therapeutic facial massage apparatus, namely, jade rollers, and hats; Retail store services featuring sunscreen, non-medicated skin care preparations, skin cleansers, skin cream, skin moisturizing gel, eye gels, patches containing non-medicated skin care preparations, beauty serums, non-medicated facial and eye serum containing antioxidants, skin care products, namely, non-medicated skin serum, skin masks, cosmetic masks, skin toners, face oils, skin moisturizers, pre-moistened cosmetic wipes, cosmetic pads, massage apparatus, therapeutic facial massage apparatus, namely, jade rollers, and hats; Franchising, namely, consultation and assistance in business management, organization and promotion; Franchising, namely, offering business management assistance in the establishment and/or operation of skincare studios and facial boutique; Business management advisory services relating to franchising; Business management analysis; Business administration of consumer loyalty programs; Membership club services in the nature of providing discounts to members in the field of skincare services and the sale of beauty products; Personnel management consultancy; Business consulting, management, and planning services in the field of skincare studis; Subscription-based retail store services in the field of skincare products; Subscription-based online retail store services in the field of skincare products; Providing commercial information and advice for consumers in the choice of products and services; Marketing services; Advertising services, namely, promoting the brands, goods and services of others; Promoting the goods and services of others by means of a loyalty rewards program; Administration of a customer loyalty program which provides tiered discounts, service vouchers, and rewards to promote skincare services and the sale of beauty products

Owner

• HEYDAY IP LLC, WILMINGTON, DE, US

Prosecution history

• 02 Mar 2026 — APPLICATION FILING RECEIPT MAILED
• 02 Mar 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 02 Mar 2026 — NEW APPLICATION ENTERED