THE MINDSET COMPANY
Live / Applied — New application — not yet assigned to an examiner (as of 24 Feb 2026)
What this means for you
Not registered yet, but its 24 Feb 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99668270
- Mark type
- Stylized text
- Filed
- 24 Feb 2026
- Attorney of record
- Jonathan A. Menkes
Goods and services
- Class 035 — Advertising and business services: Advertising services; Advertising, promotion, and marketing services in the nature of computer software and artificial intelligence for providing contextual analysis of advertisements for others; Advertising, promotion, and marketing services in the nature of computer software and artificial intelligence for providing categorization of advertisements for content publishers, demand-side platforms (DSPs), and advertisers; Advertising and marketing consultancy; Digital advertising services; Brand evaluation services; Monitoring online branding and sponsorship activities via image recognition technology, computer programs, artificial intelligence, and databases for business purposes; Compiling and analyzing statistics, data and other sources of information for business purposes; Preparation of reports for marketing; Market analysis and research services
- Class 042 — Scientific and technological services: Software as a service (SAAS) services featuring software using artificial intelligence (AI) for providing advertisers with key insights into online environments; Software as a service (SAAS) services featuring software for providing advertising and business insights, including contextual targeting and brand-safe advertising; Software as a service (SAAS) services featuring software for creating advertising and marketing materials; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for providing consumers with contextual classification and targeting, brand safety and sustainability, and sentiment evaluation; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for providing consumers with content classification, keyword detection, named entity detection, major event classification, object detection, sentiment classification, threat classification, hate logo detection, and scene classification; Software as a service (SAAS) services featuring software for providing image extraction, keyword extraction, and location extraction; Software as a service (SAAS) services featuring software for providing categorization of advertisements; Software as a service (SAAS) services featuring software using machine learning for identifying contextual ad targeting inventory and brand safety threats; Software as a service (SAAS) services featuring software for providing contextual analysis to others; Software as a service (SAAS) services featuring software for providing verification solutions and content-level analysis, including analysis of text, images, audio, and video; Software as a service (SAAS) services featuring software for diagnosing and calculating brand safety threats; Software as a service (SAAS) services featuring software for identifying and scoring content for contextual classification categories, including seasonal events, holiday events, and sporting competitions; Software as a service (SAAS) services featuring software for analyzing attitudes, opinions, and emotions expressed online to provide brand safety and contextual insights to others; Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence (AI) for providing contextual analysis in the field of digital advertising to others
Owner
- GumGum, Inc., Santa Monica, CA, US
Prior registrations
Prosecution history
- 24 Feb 2026 — APPLICATION FILING RECEIPT MAILED
- 24 Feb 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 24 Feb 2026 — NEW APPLICATION ENTERED