ARTHUR FORD
Live / Allowed — Published for opposition (as of 24 Mar 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 20 Feb 2026 filing date already counts against anyone who files later.
Record
- Serial number
- 99663443
- Mark type
- Stylized text
- Filed
- 20 Feb 2026
- Published for opposition
- 24 Mar 2026
- Attorney of record
- Jeffrey A. Smith
Goods and services
- Class 025 — Clothing: Clothing, namely, t-shirts, collared shirts, short-sleeved shirts, golf shirts, long-sleeved shirts, jackets being clothing, coats, gloves being clothing, scarves, hooded sweatshirts, sweatshirts, sweatpants, pants, shorts, underwear, socks, skirts, skorts, raincoats, rainwear, jogging suits, swimwear; golf caps, knitted caps, buckets caps, caps being headwear, sports caps and hats; Shoes; Footwear; Headwear
- Class 035 — Advertising and business services: Advertising services; Business management; Business management advisory services relating to franchising; Assistance in franchised commercial business management; Customer service management for others; Business organization consulting; Franchising, namely, consultation and assistance in business management, organization and promotion; Advice in the running of establishments as franchises; Business administration; Providing office functions; Arranging of contracts for the purchase and sale of goods and services, for others; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Business advice relating to customer service management; On-line retail store services featuring cosmetics, perfumery, toiletry preparations, dentifrices, laundry, bleaching, cleaning and polishing preparations, and clothing, footwear and headwear; The bringing together, for the benefit of others, of cosmetics, perfumery, toiletry preparations, dentifrices, laundry, bleaching, cleaning and polishing preparations, and clothing, footwear and headwear, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of on-line retail stores
Owner
- AF BRANDS (PTY) LTD, Pinetown, ZA
- AF BRANDS (PTY) LTD, Pinetown, ZA
Prosecution history
- 24 Mar 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 24 Mar 2026 — PUBLISHED FOR OPPOSITION
- 18 Mar 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 26 Feb 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 26 Feb 2026 — ASSIGNED TO EXAMINER
- 20 Feb 2026 — APPLICATION FILING RECEIPT MAILED
- 20 Feb 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 20 Feb 2026 — NEW APPLICATION ENTERED