C.E.R.I.
Live / Applied — New application — not yet assigned to an examiner (as of 18 Feb 2026)
What this means for you
Not registered yet, but its 18 Feb 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99657818
- Mark type
- Stylized text
- Filed
- 18 Feb 2026
- Attorney of record
- Kelley Bregenzer
Goods and services
- Class 036 — Insurance and financial services: Financial consulting; Financial advice; Financial planning; Providing information in the field of personal finance; Financial advice and consultancy services; Providing financial consultation services to people in life transitions; Financial planning and investment advisory services
- Class 041 — Education and entertainment services: Entertainment services, namely, providing podcasts in the field of financial and investment planning and personal finance; Life coaching services in the field of financial and investment planning and personal finance; Life coaching services in the field of life planning for people in life transitions
Owner
- River Family Advisors LLC, Salt Lake City, UT, US
Prosecution history
- 18 Feb 2026 — APPLICATION FILING RECEIPT MAILED
- 18 Feb 2026 — NEW APPLICATION ENTERED