ZEFR BRAND MISAPPROPRIATION
Live / Allowed — Approved for publication (as of 09 Sept 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 04 Feb 2026 filing date already counts against anyone who files later.
Record
- Serial number
- 99634487
- Mark type
- Stylized text
- Filed
- 04 Feb 2026
- Attorney of record
- Robert Gempeler
Goods and services
- Class 035 — Advertising and business services: Advertising and marketing services; providing business consulting and advertising consulting services related to placement guidance to help brands prevent monetization of digital content that improperly uses or misappropriates their trademarks, logos, and brand assets; advertising services, namely, brand imagery consulting services in the field of determining brand suitability
- Class 042 — Scientific and technological services: Software as a service (SaaS) featuring software using artificial intelligence technology for monitoring and analyzing digital and social media content to detect improper use, misappropriation, or misleading references to brand intellectual property, trademarks, and logos; providing temporary use of online non-downloadable software for evaluating advertising environments for brand safety, brand suitability, media integrity, and prevention of monetization of misappropriated brand content
- Class 045 — Legal and security services: Anti-counterfeiting services, namely, brand monitoring and brand protection consulting services in the field of improper use of brand intellectual property across social media and digital advertising platforms to protect against counterfeiting, tampering, and diversion, and to ensure the integrity of genuine products and documents
Owner
- ZEFR, Inc., Los Angeles, CA, US
Prosecution history
- 09 Sept 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 09 Sept 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 08 Sept 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 08 Sept 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 05 Jun 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 05 Jun 2026 — NON-FINAL ACTION E-MAILED
- 05 Jun 2026 — NON-FINAL ACTION WRITTEN
- 04 Jun 2026 — ASSIGNED TO EXAMINER
- 03 Jun 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 04 Feb 2026 — APPLICATION FILING RECEIPT MAILED
- 04 Feb 2026 — NEW APPLICATION ENTERED