BRAND MISAPPROPRIATION
Live / Applied — New application — not yet assigned to an examiner (as of 04 Feb 2026)
What this means for you
Not registered yet, but its 04 Feb 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99634451
- Mark type
- Stylized text
- Filed
- 04 Feb 2026
- Attorney of record
- Robert Gempeler
Goods and services
- Class 035 — Advertising and business services: providing business consulting and advertising placement guidance to help brands prevent monetization of digital content that improperly uses or misappropriates their trademarks, logos, and brand assets; advertising services, namely, determining brand suitability and blocking advertisements from appearing in connection with misleading or misappropriated brand content; brand monitoring and brand protection consulting services in the field of improper use of brand intellectual property across social media and digital advertising platforms; advertising and marketing services
- Class 042 — Scientific and technological services: software as a service (SaaS) featuring software and artificial intelligence technology for monitoring and analyzing digital and social media content to detect improper use, misappropriation, or misleading references to brand intellectual property, trademarks, and logos; providing temporary use of online non-downloadable software for evaluating advertising environments for brand safety, brand suitability, media integrity, and prevention of monetization of misappropriated brand content
Owner
- ZEFR, Inc., Los Angeles, CA, US
Prosecution history
- 04 Feb 2026 — APPLICATION FILING RECEIPT MAILED
- 04 Feb 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 04 Feb 2026 — NEW APPLICATION ENTERED