FEARLESS IN THE FEED
Live / Allowed — Approved for publication (as of 11 Sept 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 04 Feb 2026 filing date already counts against anyone who files later.
Record
- Serial number
- 99634436
- Mark type
- Stylized text
- Filed
- 04 Feb 2026
- Attorney of record
- Robert Gempeler
Goods and services
- Class 035 — Advertising and business services: Providing advertising placement for others, targeted marketing services, and marketing intelligence services based on contextual data across social media platforms; advertising services, namely, determining brand suitability; brand positioning services and brand imagery strategy consulting; social media marketing consultancy; providing business consulting and business data analysis in the field of brand safety, suitability, and responsible AI-driven advertising activation; advertising and marketing services
- Class 042 — Scientific and technological services: Providing temporary use of online non-downloadable artificial intelligence software for analyzing social media advertising environments for brand safety, suitability, and responsible AI compliance; providing online tools, namely, providing temporary use of online non-downloadable computer software for generating advertising performance insights and ensuring the integrity of digital media placements by management advertisements; Software as a service (SAAS) featuring software for management of targeted advertising based on contextual data and determining brand suitability
Owner
- ZEFR, Inc., Los Angeles, CA, US
Prosecution history
- 11 Sept 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 08 Sept 2026 — NOTICE OF REVIVAL - E-MAILED
- 08 Sept 2026 — PETITION TO REVIVE-GRANTED
- 08 Sept 2026 — TEAS PETITION TO REVIVE RECEIVED
- 02 Jun 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 02 Jun 2026 — NON-FINAL ACTION E-MAILED
- 02 Jun 2026 — NON-FINAL ACTION WRITTEN
- 02 Jun 2026 — ASSIGNED TO EXAMINER
- 04 Feb 2026 — APPLICATION FILING RECEIPT MAILED
- 04 Feb 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 04 Feb 2026 — NEW APPLICATION ENTERED