WATCHTOWER
Live / Applied — New application — not yet assigned to an examiner (as of 16 Jan 2026)
What this means for you
Not registered yet, but its 16 Jan 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99598750
- Mark type
- Stylized text
- Filed
- 16 Jan 2026
- Attorney of record
- KATHLEEN MARIE WALKER
Goods and services
- Class 035 — Advertising and business services: Business data analysis and monitoring services for supply chain integrity, brand protection, and detection of counterfeit and diverted goods.
- Class 042 — Scientific and technological services: Software as a service (SaaS) featuring non-downloadable software for creating, managing, and resolving digital product identifiers compliant with GS1 Digital Link standards; ingesting, normalizing, and processing EPCIS-formatted supply-chain event data associated with serialized physical goods; providing product-level traceability, authenticity verification, and diversion detection for brand owners, manufacturers, and supply-chain participants; and enabling consumer and enterprise verification of individual products via encoded machine-readable identifiers.
Owner
- Brand Alignment, LLC, Buffalo, NY, US
Prosecution history
- 16 Jan 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 16 Jan 2026 — APPLICATION FILING RECEIPT MAILED
- 16 Jan 2026 — NEW APPLICATION ENTERED