BE& CHEERY
Live / Applied — Suspended — administrative review (as of 18 Feb 2026)
What this means for you
Not registered yet, but its 06 Jan 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99579942
- Mark type
- Word mark
- Filed
- 06 Jan 2026
Goods and services
- Class 030 — Staple foods: Coffee; Chocolate-based spread also containing nuts; Tea; Sugar; Gateaux; Pizzas; Nut flours; Starch for food; Seasonings; Vanilla flavorings for food or beverages; Tea-based beverages; Chocolate-coated nuts; Honey; Cookies; Grain-based chips; Pasta; Cereal-based snack food; Ice cream; Yeast; Starch-based thickeners for whipped cream
Owner
- Hangzhou HaoMuSi Food Co., Ltd., Hangzhou, Zhejiang, CN
Prosecution history
- 18 Feb 2026 — NOTICE OF SUSPENSION EMAILED - ADMIN REVIEW
- 18 Feb 2026 — SUSPENDED PENDING ADMINISTRATIVE REVIEW
- 28 Jan 2026 — AMENDMENT CORRESPONDENCE ENTERED
- 06 Jan 2026 — APPLICATION FILING RECEIPT MAILED
- 06 Jan 2026 — NEW APPLICATION ENTERED