IRRATIONAL DESIRE
Live / Applied — New application — not yet assigned to an examiner (as of 02 Jan 2026)
What this means for you
Not registered yet, but its 02 Jan 2026 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99575882
- Mark type
- Stylized text
- Filed
- 02 Jan 2026
- Attorney of record
- Trevor A. Caudle, Esq.
Goods and services
- Class 016 — Paper goods and printed matter: Series of printed non-fiction books in the field of business strategy, marketing, and consumer psychology; Printed educational publications, namely, workbooks and training manuals in the fields of business strategy, marketing, and consumer psychology
- Class 035 — Advertising and business services: Business consulting services; Business management consulting, strategic planning and business advisory services provided to organizations with a specific focus on brand strategy and marketing positioning; Business assistance, advisory and consulting services in the field of optimizing performance and strategic direction
- Class 041 — Education and entertainment services: Education services, namely, providing keynote speeches and public speaking engagements in the field of business; Education services, namely, providing in-person and online workshops, seminars, training courses, and educational courses in the fields of business; Professional coaching services in the field of business
Owner
- LuxuryIdentity LLC, Scottsdale, AZ, US
Prosecution history
- 02 Jan 2026 — APPLICATION FILING RECEIPT MAILED
- 02 Jan 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 02 Jan 2026 — NEW APPLICATION ENTERED