BEHOOVE
Live / Allowed — Publication / registration review complete (as of 09 Sept 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 31 Dec 2025 filing date already counts against anyone who files later.
Record
- Serial number
- 99574481
- Mark type
- Stylized text
- Filed
- 31 Dec 2025
- Published for opposition
- 29 Sept 2026
- Attorney of record
- Lynne Boisineau
Goods and services
- Class 009 — Scientific and electric apparatus: Downloadable electronic books in the field of personal transformation, masculine development, self-improvement, and wellness; Downloadable educational publications, namely, printable guides and manuals, in the field of personal transformation, masculine development, self-improvement, and wellness
- Class 025 — Clothing: Clothing for men, women, and children, namely, t-shirts, shirts, sweatshirts, hooded sweatshirts, tank tops, athletic tops, sports bras, leggings, athletic pants, sweatpants, shorts, athletic shorts; Headwear, namely, hats, caps, beanies, headbands; all of the foregoing featuring branding, motivational messages, and personal development themes related to wellness and self-improvement
- Class 035 — Advertising and business services: Online retail store services featuring books, electronic publications, journals, workbooks, clothing, headwear, athletic apparel, drinkware, mugs, posters, stickers, general house wares, and personal development products; Online retail store services in the field of personal transformation, self-improvement, wellness, and motivational products
Owner
- Full Stop Gallery LLC, Westminster, CA, US
Prosecution history
- 02 Sept 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 02 Sept 2026 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
- 02 Sept 2026 — EXAMINER'S AMENDMENT ENTERED
- 02 Sept 2026 — EXAMINERS AMENDMENT E-MAILED
- 02 Sept 2026 — EXAMINERS AMENDMENT -WRITTEN
- 27 Aug 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 27 Aug 2026 — NON-FINAL ACTION E-MAILED
- 27 Aug 2026 — NON-FINAL ACTION WRITTEN
- 01 Aug 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 01 Aug 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 01 Aug 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 04 May 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 04 May 2026 — NON-FINAL ACTION E-MAILED
- 04 May 2026 — NON-FINAL ACTION WRITTEN
- 30 Apr 2026 — ASSIGNED TO EXAMINER