THE BEHAVIORAL RESPONSE

Live / Applied — Response to non-final action entered (as of 24 Mar 2026)

What this means for you

Not registered yet, but its 22 Dec 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number
99561106
Mark type
Stylized text
Filed
22 Dec 2025

Goods and services

  • Class 042 — Scientific and technological services: Design and development of computer software for financial technology applications; Application service provider (ASP), namely, hosting, managing, developing, analyzing, and maintaining software applications of others in the field of financial technology; Platform as a service (PAAS) featuring computer software platforms for processing financial services transactions; Software as a service (SAAS) services featuring software for data analytics, performance measurement, and incentive management in financial and credit-based systems; Providing online non-downloadable software for data analysis, modeling, and decision support in financial services environments; Design of computer networks and software for others for analyzing incentive structures in credit issuance and receivables management; Providing temporary use of non-downloadable software for processing electronic payments and financial transactions; Application service provider (ASP) featuring software for use as a payment gateway for processing credit card and electronic payments; Providing online non-downloadable software for workflow management and business intelligence in financial services; Artificial intelligence as a service (AIAAS) featuring software using artificial intelligence for data analytics, business insights, and financial decision support; Providing temporary use of online non-downloadable software for integrating financial data and transaction systems; Design, development, and implementation of software for data processing and financial systems integration; Technical support services, namely, troubleshooting of computer software problems; Consulting services in the field of software design, development, and implementation; Software development consulting in the field of financial services; Providing online non-downloadable software for risk assessment, financial analysis, and performance tracking; Providing online non-downloadable software for managing and analyzing transaction data; Computer software design and development; Maintenance and updating of computer software; Providing an internet website portal in the field of software development and financial technology; Research and development of computer software; Custom design and development of computer software for others; Providing temporary use of online non-downloadable software for application and database integration; Software as a service (SAAS) services featuring software for application programming interface (API) integration; Providing temporary use of online non-downloadable software for processing and verifying electronic transactions; Design and development of computer software platforms; Providing information relating to computer software and technology in the field of financial services.

Owner

Prosecution history

  • 24 Mar 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
  • 24 Mar 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
  • 24 Mar 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
  • 24 Mar 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
  • 24 Mar 2026 — NON-FINAL ACTION E-MAILED
  • 24 Mar 2026 — NON-FINAL ACTION WRITTEN
  • 23 Mar 2026 — ASSIGNED TO EXAMINER
  • 22 Dec 2025 — APPLICATION FILING RECEIPT MAILED
  • 22 Dec 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
  • 22 Dec 2025 — NEW APPLICATION ENTERED

View this trademark record on Marksy