THE EXCELLENCE COLLECTION REWARDS
Live / Applied — New application — not yet assigned to an examiner (as of 16 Dec 2025)
What this means for you
Not registered yet, but its 16 Dec 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99550356
- Mark type
- Slogan / phrase
- Filed
- 16 Dec 2025
- Attorney of record
- Elizabeth Lee D'Amore
Goods and services
- Class 035 — Advertising and business services: Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs; Business administration of consumer loyalty programs; Administration of consumer loyalty programs and frequent flyer programs; Administration of a customer loyalty program which provides hotel reward program which allows participants to earn free lodging and other travel-related benefits, and points to be redeemed for free or discounted lodging, gifts and merchandise by staying at participating hotels
Owner
- Whitecap Bay Investments, B.V., Amsterdam, Países Bajo, NL
Prior registrations
Prosecution history
- 16 Dec 2025 — APPLICATION FILING RECEIPT MAILED
- 16 Dec 2025 — NEW APPLICATION ENTERED