BB BETTER BALANCE

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 10 Dec 2025 filing date already counts against anyone who files later.

Record

Serial number

99539716

Mark type

Word mark

Filed

10 Dec 2025

Published for opposition

15 Sept 2026

Attorney of record

H. David Starr

Goods and services

• Class 029 — Meats and processed foods: Vegetable-based meat and poultry substitutes; vegetable-based seafood substitutes; prepared meals consisting primarily of meat, seafood, and poultry substitutes; frozen meals consisting primarily of meat, seafood, and poultry substitutes; Milk products excluding ice cream, ice milk and frozen yogurt; dairy products, namely, cream, cheese, milk; plant-based milk substitutes; almond milk, almond milk-based beverages; coconut milk; soy milk-based beverages; oat milk; food products made wholly or predominantly from dairy substitutes, namely, vegan cheeses substitutes, plant-based yogurt substitutes, plant-based butter substitutes, plant-based cream cheese substitutes, sliced cheese substitutes; dairy based spreads; cheese; cheese products, namely, cheese spreads, grated cheese, sliced cheese, cubed cheese, melting cheese, processed cheese, flavored spreadable cheese, string cheese, cheese for gratin, cheese-based dips; cream cheese; yogurt; nut-based yogurt and plant-based yogurt substitutes; prepared snacks and prepared meals made primarily from vegetables or fruits; potato chips; prepared meals consisting primarily of tofu; tofu; protein for human consumption, not dietary supplements, made from vegetables; texturized vegetable protein molded for use as a meat substitute; plant-based imitation meat; vegetarian sausages; vegetable and legume-based meat substitutes; vegan sausage substitutes; vegetarian chorizo substitutes; vegan chorizo substitutes; vegetarian bacon substitutes; vegan bacon substitutes; vegetarian ham substitutes; vegan ham substitutes; vegetable-based preparations being meat substitutes for hamburgers; prepared meals consisting primarily of processed mushroom-based protein; prepared meals consisting primarily of mycoprotein being a meat substitute; frozen prepared meals consisting primarily of processed mushroom-based protein; frozen prepared meals consisting primarily of mycoprotein being a meat substitute
• Class 030 — Staple foods: Dairy products, namely, ice cream, sorbets, frozen yogurt, and milk puddings; food products made wholly or predominantly from dairy substitutes, namely, non-dairy ice cream, plant-based frozen desserts being confections, plant protein-based ice cream, non-dairy dessert puddings, and dairy-free frozen confectionery ices; cheese products, namely, cheese sauces, and cheese bread; vegetable-based preparations for hamburgers, namely, vegetable sauces, vegetable concentrates used for seasoning and savory vegetable toppings being sauces for hamburgers

Owner

• SIGMA ALIMENTOS, S.A. DE C.V., Nuevo León, MX

Prosecution history

• 09 Sept 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 20 Aug 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 17 Aug 2026 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
• 17 Aug 2026 — EXAMINER'S AMENDMENT ENTERED
• 17 Aug 2026 — EXAMINERS AMENDMENT E-MAILED
• 17 Aug 2026 — EXAMINERS AMENDMENT -WRITTEN
• 10 Aug 2026 — NOTIFICATION OF FINAL REFUSAL EMAILED
• 10 Aug 2026 — FINAL REFUSAL E-MAILED
• 10 Aug 2026 — FINAL REFUSAL WRITTEN
• 04 Jul 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 22 Jun 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 22 Jun 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 17 Apr 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 17 Apr 2026 — NON-FINAL ACTION E-MAILED
• 17 Apr 2026 — NON-FINAL ACTION WRITTEN