MDSL MARS DIGITAL STORE LABS

What this means for you

Not registered yet, but its 20 Nov 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99508272

Mark type

Slogan / phrase

Filed

20 Nov 2025

Attorney of record

Lynn Hsu

Goods and services

• Class 009 — Scientific and electric apparatus: Software platforms, namely, downloadable and recorded computer software platforms for evaluating consumer behavior in online shops, monitoring consumer trends, and optimizing digital merchandising, online product placement, and online purchasing opportunities; downloadable and recorded software for evaluating consumer behavior in online shops; downloadable and recorded software for monitoring consumer trends
• Class 035 — Advertising and business services: Marketing, advertising, and promotional services; analysis of marketing and business trends; brand testing, namely, testing and evaluating digital merchandising, online product placement, and brand presentation to determine consumer purchasing response; customer loyalty schemes, namely, providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; provision of information in relation to consumer purchasing trends
• Class 041 — Education and entertainment services: Education, namely, conducting seminars, conferences, and workshops, and providing of training, in the field of digital merchandising, online retailing, consumer purchasing trends, shopper behavior, online purchasing strategies, and marketing research related to consumer behavior
• Class 042 — Scientific and technological services: Design and development of computer software; Software as a service (SAAS) services featuring software for evaluating consumer behavior in online shops, monitoring consumer trends, and optimizing digital merchandising, online product placement, and online purchasing opportunities; web site hosting services; hosting digital platforms, namely, web site hosting services; Platform as a service (PAAS) services featuring software platforms for evaluating consumer behavior in online shops, monitoring consumer trends, and optimizing digital merchandising, online product placement, and online purchasing opportunities; software platforms, namely, hosting software platforms for evaluating consumer behavior in online shops, monitoring consumer trends, and optimizing digital merchandising, online product placement, and online purchasing opportunities
• Class 043 — Restaurant and hotel services: Food reviewing services provided by food critics

Owner

• Mars, Incorporated, McLean, VA, US

Prosecution history

• 09 Sept 2026 — NOTIFICATION OF FINAL REFUSAL EMAILED
• 09 Sept 2026 — FINAL REFUSAL E-MAILED
• 09 Sept 2026 — FINAL REFUSAL WRITTEN
• 15 Jun 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 15 Jun 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 15 Jun 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 25 Feb 2026 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
• 25 Feb 2026 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
• 16 Dec 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 16 Dec 2025 — NON-FINAL ACTION E-MAILED
• 16 Dec 2025 — NON-FINAL ACTION WRITTEN
• 12 Dec 2025 — ASSIGNED TO EXAMINER
• 10 Dec 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 20 Nov 2025 — APPLICATION FILING RECEIPT MAILED
• 20 Nov 2025 — NEW APPLICATION ENTERED