LIFE IS SHORT, EAT DESSERT FIRST.

Live / Applied — Non-final action mailed (as of 27 Mar 2026)

What this means for you

Not registered yet, but its 13 Nov 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number
99496087
Mark type
Stylized text
Filed
13 Nov 2025

Goods and services

  • Class 030 — Staple foods: Bakery products, namely, sweet bakery goods; Bakery products; Bakery goods; Bakery desserts; Gluten-free bakery products; Bases for bakery goods; Mixes for bakery goods; Bakery goods, namely, viennoiserie; Chocolate fillings for bakery products; Mixes for bakery goods containing cornmeal; Cookies; Fortune cookies; Almond cookies; Cereal cookies; Chocolate-coated cookies; Chocolate-covered cookies; Macarons; Cakes; Rice cakes; Millet cakes; Ice-cream cakes; Iced cakes; Chocolate cakes; Cupcakes; Cupcakes that contain alcohol; Cup cakes

Owner

Prosecution history

  • 01 Apr 2026 — LETTER OF PROTEST EVIDENCE FORWARDED
  • 27 Mar 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
  • 27 Mar 2026 — NON-FINAL ACTION E-MAILED
  • 27 Mar 2026 — NON-FINAL ACTION WRITTEN
  • 23 Mar 2026 — ASSIGNED TO EXAMINER
  • 18 Mar 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
  • 13 Nov 2025 — APPLICATION FILING RECEIPT MAILED
  • 13 Nov 2025 — NEW APPLICATION ENTERED

View this trademark record on Marksy