AADVANTAGE EXCHANGE

What this means for you

Not registered yet, but its 12 Nov 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99492706

Mark type

Stylized text

Filed

12 Nov 2025

Attorney of record

Eric J. Maiers

Goods and services

• Class 035 — Advertising and business services: Online retail store services, featuring consumer goods and gift cards of others that may be purchased using loyalty points or miles earned through a loyalty program; providing an online marketplace for buyers and sellers of goods and gift cards of others using loyalty program miles as consideration; administration of customer loyalty program that allows members to redeem accumulated reward points or miles for merchandise and gift items
• Class 036 — Insurance and financial services: Financial transaction services, namely, facilitating and processing the exchange, redemption, and transfer of loyalty program points or miles for goods and gift cards; providing information regarding the value and redemption of loyalty program points or miles; electronic transfer of loyalty program points or miles between user accounts

Owner

• AADVANTAGE LOYALTY IP LTD., Grand Cayman, KY

Prior registrations

• Registration 2187483
• Registration 2247386
• Registration 3789842
• Registration 3789843
• Registration 4897372
• Registration 5441149
• Registration 5556331
• Registration 5559147
• Registration 5559148
• Registration 5640441
• Registration 5730804
• Registration 5993529
• Registration 7436092

Prosecution history

• 12 Mar 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 12 Mar 2026 — NON-FINAL ACTION E-MAILED
• 12 Mar 2026 — NON-FINAL ACTION WRITTEN
• 09 Mar 2026 — ASSIGNED TO EXAMINER
• 17 Nov 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 12 Nov 2025 — NEW APPLICATION ENTERED
• 12 Nov 2025 — APPLICATION FILING RECEIPT MAILED