MYHABIT

What this means for you

Not registered yet, but its 11 Nov 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99490597

Mark type

Stylized text

Filed

11 Nov 2025

Published for opposition

10 Mar 2026

Goods and services

• Class 035 — Advertising and business services: Administration of a customer loyalty program which provides customers with free and discounted menu items, coupons, gift certificates, prizes, and preferred access to restaurant goods and services; Membership club services in the nature of providing discounts to members in the field of restaurant goods and services; Arranging and conducting incentive reward programs to promote the sale of restaurant services; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services
• Class 043 — Restaurant and hotel services: Restaurant services; Catering services; Providing of food and drink via a mobile truck

Owner

• The Habit Restaurants, LLC, Irvine, CA, US
• The Habit Restaurants, LLC, Irvine, CA, US

Prosecution history

• 14 Sept 2026 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
• 14 Sept 2026 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
• 11 Aug 2026 — STATEMENT OF USE PROCESSING COMPLETE
• 23 Jun 2026 — USE AMENDMENT FILED
• 23 Jun 2026 — TEAS STATEMENT OF USE RECEIVED
• 05 May 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
• 10 Mar 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 10 Mar 2026 — PUBLISHED FOR OPPOSITION
• 04 Mar 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 17 Feb 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 14 Feb 2026 — ASSIGNED TO EXAMINER
• 12 Feb 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 07 Jan 2026 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
• 07 Jan 2026 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
• 07 Jan 2026 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED