BACKPACK

What this means for you

Not registered yet, but its 10 Nov 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99487349

Mark type

Stylized text

Filed

10 Nov 2025

Attorney of record

Howard S. Michael

Goods and services

• Class 009 — Scientific and electric apparatus: Computer hardware and recorded software for incorporating advertisements onto splash screens, pop-up displays, and browser displays of computers accessing wireless networking systems; recorded and downloadable computer software for planning, scheduling, downloading, and managing advertisements onto video and/or audio output devices, namely, televisions, flat panels, digital signs, radios, intercoms, paging systems, public announcement systems, telephone systems, speakers, mobile communications devices, or other video and/or audio output devices; recorded and downloadable software and downloadable software in the nature of a mobile application, namely, software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same, for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; interactive computer kiosk systems, namely, information display terminals comprising computers, computer hardware, computer peripherals and downloadable computer operating software, for use in providing marketing, advertising and sales information and analytics, for use in advertising and marketing placement information and services, and for use in connecting and engaging with consumers across e-commerce and social media platforms; electronic downloadable publications in the nature of articles and reports in the fields of marketing and advertising
• Class 035 — Advertising and business services: Providing an Internet website portal and online marketing tool, namely, providing a website featuring on-line non-downloadable software tools for gathering and analyzing data to identify, understand, and predict trends in sales, marketing, market share, price, search engine optimization, online searching, promotions, traffic, conversion, ratings, reviews, and operations; market analysis, market research and market intelligence services; sales promotion of the goods and services of others; search engine optimization for promoting the goods and services of others; ad serving, namely, placing advertisements on websites and through mobile apps for others; promoting the goods and services of others through influencers; social media strategy services and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions
• Class 038 — Telecommunications services: Communication services, namely, video broadcasting services over the internet or other communications network in the nature of electronically transmitting advertising videos played online and on television monitors in retail stores; narrowcasting in the nature of streaming advertising video material on the internet and via in-store television networks, namely, video narrowcasting services
• Class 041 — Education and entertainment services: Providing a website featuring resources, namely, a website featuring primarily non-downloadable publications in the nature of articles and reports in the fields of marketing and advertising
• Class 042 — Scientific and technological services: Platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising information, for reporting advertising statistics, and for optimizing advertising performance; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for optimizing website navigation; providing an interactive website featuring technology for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising information, for reporting advertising statistics, and for optimizing advertising performance; Platform as a service (PAAS) featuring online non-downloadable software that gathers and analyzes information to identify, understand, and predict trends in sales, marketing, market share, price, search engine optimization, online searching, promotions, traffic, conversion, ratings, reviews, and operations

Owner

• SLM IP, LLC, Newark, DE, US

Prosecution history

• 27 Feb 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 27 Feb 2026 — NON-FINAL ACTION E-MAILED
• 27 Feb 2026 — NON-FINAL ACTION WRITTEN
• 18 Feb 2026 — ASSIGNED TO EXAMINER
• 10 Nov 2025 — APPLICATION FILING RECEIPT MAILED
• 10 Nov 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 10 Nov 2025 — NEW APPLICATION ENTERED