PERFORM DON’T CONFORM
Live / Allowed — Approved for publication (as of 01 Apr 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 09 Nov 2025 filing date already counts against anyone who files later.
Record
- Serial number
- 99485955
- Mark type
- Stylized text
- Filed
- 09 Nov 2025
- Attorney of record
- Lisa M. Gigliotti
Goods and services
- Class 003 — Cosmetics and cleaning preparations: A full line of cosmetics and makeup preparations, fragrances, and beauty products being make-up palettes, eyeshadow, eyeliner, eyebrow cosmetics, mascara, foundation, concealers for skin, make-up primer, make-up setting spray, make-up setting powder, blush, skin bronzer, highlighter make-up, lipstick, lip liner, lip primer
- Class 016 — Paper goods and printed matter: Cosmetic pencil sharpeners
- Class 021 — Housewares and glass: Make-up brushes
- Class 035 — Advertising and business services: Retail and online retail store services featuring cosmetics, makeup, fragrances, and beauty products
Owner
- L'Oreal USA S/D, Inc., New York, NY, US
Prosecution history
- 01 Apr 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 19 Mar 2026 — ASSIGNED TO EXAMINER
- 15 Mar 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 10 Nov 2025 — APPLICATION FILING RECEIPT MAILED
- 09 Nov 2025 — NEW APPLICATION ENTERED