GOLD+
Live / Allowed — Publication / registration review complete (as of 30 Mar 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 04 Nov 2025 filing date already counts against anyone who files later.
Record
- Serial number
- 99478854
- Mark type
- Stylized text
- Filed
- 04 Nov 2025
- Published for opposition
- 21 Apr 2026
- Attorney of record
- Dennis S Prahl
Goods and services
- Class 035 — Advertising and business services: Sales promotion relating to vehicle rental services; administration of a customer loyalty program which provides incentives to collect non-expiring rewards points, receive special offers and discounts and to exchange or redeem rewards points against a selection of vehicles, daily, weekend or weekly rentals within the framework of vehicle rental services or against miles or points of a frequent traveler program
- Class 039 — Transportation and storage services: Vehicle rental services; membership club services for providing vehicle rental of automobiles to members
Owner
- HERTZ SYSTEM, INC., Estero, FL, US
Prior registrations
Prosecution history
- 23 Mar 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 17 Mar 2026 — ASSIGNED TO EXAMINER
- 12 Mar 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 04 Nov 2025 — APPLICATION FILING RECEIPT MAILED
- 04 Nov 2025 — NEW APPLICATION ENTERED