ON THE MEND
Live / Allowed — Published for opposition (as of 10 Feb 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 01 Nov 2025 filing date already counts against anyone who files later.
Record
- Serial number
- 99474727
- Mark type
- Stylized text
- Filed
- 01 Nov 2025
- Published for opposition
- 10 Feb 2026
Goods and services
- Class 041 — Education and entertainment services: Arranging of contests featuring fishing and fishing skills; Entertainment services, namely, contest and incentive award programs designed to reward program participants who prepare, produce or submit video content in the field of fishing; Entertainment services, namely, contest and incentive award programs designed to reward program participants who demonstrate fishing skills; Providing recognition and incentives by the way of awards and contests to demonstrate excellence in the field of fishing; Entertainment services, namely, conducting contests; Entertainment services, namely, arranging and conducting of competitions in the field of fishing and fishing skills; Entertainment services, namely, providing video podcasts in the field of fishing; Entertainment services, namely, continuing video programs featuring fishing distributed via various platforms across multiple forms of transmission media; Entertainment services, namely, providing a web site featuring photographic, audio, video and prose presentations featuring fishing; Educational and entertainment services, namely, a continuing program about fishing and fishing skills accessible via the internet; Providing online, non-downloadable, short-form videos in the field of fishing and fishing skills via social media websites; Providing online, non-downloadable, short-form videos in the field of fishing and fishing skills via social media mobile applications; Providing online, non-downloadable, short-form videos in the field of fishing and fishing skills
Owner
- Great Blue Heron, Inc., Lawrence, KS, US
- Great Blue Heron, Inc., Lawrence, KS, US
Prosecution history
- 10 Feb 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 10 Feb 2026 — PUBLISHED FOR OPPOSITION
- 04 Feb 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 16 Jan 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 13 Jan 2026 — ASSIGNED TO EXAMINER
- 01 Nov 2025 — APPLICATION FILING RECEIPT MAILED
- 01 Nov 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 01 Nov 2025 — NEW APPLICATION ENTERED