VIVA LA DIVA
Live / Applied — Non-final action mailed (as of 06 Jan 2026)
What this means for you
Not registered yet, but its 31 Oct 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99474034
- Mark type
- Stylized text
- Filed
- 31 Oct 2025
- Attorney of record
- Sang N. Dang
Goods and services
- Class 021 — Housewares and glass: Promotional merchandise, namely sport bottles and mugs for concert and musical festivals to celebrate the music and life of the late Jenni Rivera.
- Class 025 — Clothing: Promotional merchandise, namely hats, shirts, sweatshirts, sweatpants, hoodies, and beanies for concert and musical festivals to celebrate the music and life of the late Jenni Rivera.
- Class 041 — Education and entertainment services: Organizing and conducting concerts and music festivals to celebrate the music and life of the late Jenni Rivera for cultural and entertainment purposes.
Owner
- Sweetcheex Entertainment, Inc., Chatsworth, CA, US
Prosecution history
- 06 Jan 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 06 Jan 2026 — NON-FINAL ACTION E-MAILED
- 06 Jan 2026 — NON-FINAL ACTION WRITTEN
- 17 Dec 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 17 Dec 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 17 Dec 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 21 Nov 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 21 Nov 2025 — NON-FINAL ACTION E-MAILED
- 21 Nov 2025 — NON-FINAL ACTION WRITTEN
- 20 Nov 2025 — ASSIGNED TO EXAMINER
- 31 Oct 2025 — APPLICATION FILING RECEIPT MAILED
- 31 Oct 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 31 Oct 2025 — NEW APPLICATION ENTERED