MENTAL EQUITY
Live / Applied — Non-final action mailed (as of 13 Mar 2026)
What this means for you
Not registered yet, but its 22 Oct 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99457342
- Mark type
- Stylized text
- Filed
- 22 Oct 2025
- Attorney of record
- Laurna A. Kinnel
Goods and services
- Class 035 — Advertising and business services: Advertising agency services; marketing and communications consultancy; brand strategy services; providing a proprietary framework that integrates brand-building and demand-generation to guide marketing investment and business growth; advisory, consultancy, and information services relating to the measurement and management of marketing impact; providing business information and analysis relating to advertising effectiveness, brand equity, customer engagement, and market performance
- Class 042 — Scientific and technological services: Data collection, evaluation, and analysis services for measuring brand and demand performance; developing proprietary scoring models and indexes that quantify the interaction between brand and demand; providing a unified measurement tool that evaluates advertising and marketing effectiveness; software as a service (SaaS) featuring tools for tracking, analyzing, and visualizing brand and demand signals
Owner
- Bader Rutter & Associates, Inc., Milwaukee, WI, US
Prosecution history
- 13 Mar 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 13 Mar 2026 — NON-FINAL ACTION E-MAILED
- 13 Mar 2026 — NON-FINAL ACTION WRITTEN
- 09 Mar 2026 — ASSIGNED TO EXAMINER
- 22 Oct 2025 — APPLICATION FILING RECEIPT MAILED
- 22 Oct 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 22 Oct 2025 — NEW APPLICATION ENTERED