BUILT ON THE WAY UP

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 15 Oct 2025 filing date already counts against anyone who files later.

Record

Serial number

99445286

Mark type

Stylized text

Filed

15 Oct 2025

Published for opposition

31 Mar 2026

Goods and services

• Class 009 — Scientific and electric apparatus: Downloadable electronic books in the field of personal development, personal growth, business leadership, and fiction.
• Class 016 — Paper goods and printed matter: Printed books in the field of personal development, personal growth, business leadership, and fiction.
• Class 025 — Clothing: Hooded sweat shirts; Hats; Beanies; Tank tops; Short-sleeved or long-sleeved t-shirts; Socks; Sports caps and hats; Athletic shorts; Sports jackets; Windbreakers; Yoga pants; Wristbands as clothing; Body suits for babies
• Class 041 — Education and entertainment services: Educational and entertainment services, namely, providing motivational and educational speakers in the field of self- and personal improvement; Providing classes, seminars, workshops, presentations and retreats in the field of wellness; Providing online non-downloadable electronic books in the field of personal development, personal growth, business leadership, and fiction.; Personal coaching services in the field of personal development, personal growth, motivational speaking, and business leadership.

Owner

• Built On The Way Up LLC, Brookfield, WI, US
• Built On The Way Up LLC, Brookfield, WI, US

Prosecution history

• 31 Mar 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 31 Mar 2026 — PUBLISHED FOR OPPOSITION
• 25 Mar 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 07 Mar 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 04 Mar 2026 — ASSIGNED TO EXAMINER
• 15 Oct 2025 — APPLICATION FILING RECEIPT MAILED
• 15 Oct 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 15 Oct 2025 — NEW APPLICATION ENTERED