KEEKO

What this means for you

Not registered yet, but its 13 Oct 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99440755

Mark type

Stylized text

Filed

13 Oct 2025

Attorney of record

M. Scott Alprin

Goods and services

• Class 003 — Cosmetics and cleaning preparations: Abrasive compounds; Abrasive preparations; Aromatherapy preparations; Aromatic preparations for personal use; Aromatic substances for personal use; Beauty care preparations; Beauty care products; Beauty preparations; Beauty products; Blended essential oils; Body care preparations (non-medicated); Body care products (non-medicated); Body creams (cosmetics); Body moisturisers; Body oil; Body oil spray; Body sprays (non-medicated); Breath fresheners; Bronzing creams; Cleaning oils for cosmetic purposes; Cleaning preparations for the teeth; Cocoa butter in the form of lotions; Conditioners for treating the hair; Conditioners for use on footwear; Conditioners in the form of sprays for the scalp; Conditioning preparations for the hair; Conditioning preparations for the skin; Hair conditioning preparations; Cosmetic articles for personal use; Cosmetic creams; Cosmetic goods for care of the skin; Cosmetic oils; Cosmetic preparations adapted for sun-tanning; Cosmetic preparations for cleansing the mouth; Cosmetic preparations for cleansing the teeth; Cosmetic preparations for skin care; Cosmetic preparations for skin tanning; Cosmetic preparations for tanning the skin; Cosmetic preparations for use in suntanning; Cosmetic preparations for use on the body; Cosmetic preparations for use on the skin; Cosmetic products for skin care; Cosmetic skin care products; Cosmetics for bronzing the skin; Cosmetics for skin tanning; Cosmetics for suntanning; Cosmetics for the use on the hair; Cosmetics for use on the skin; Cosmetics in the form of oils; Cosmetics preparations; Dental bleaching gels; Dental care preparations (Non-medicated); Dental rinses, non-medicated; Distilled oils for beauty care; Hair care products; Hair conditioner; Hair conditioners; Hair moisturisers; Hair oil; Non-medicated hair care products; Lip gloss; Lip glosses; Mouth (breath) fresheners, not for medical use; Mouth rinses, not for medical use; Mouth sprays, not for medical use; Natural oils for cosmetic purposes; Non-medicated dental preparations; Non-medicated dentifrices; Non-medicated hair lotions; Non-medicated lip balms; Non-medicated lip care preparations; Non-medicated lip salves; Non-medicated mouth rinses; Non-medicated mouth sprays; Non-medicated mouth washes; Non-medicated mouthwashes; Non-medicated preparations for oral hygiene purposes; Non-medicated preparations for the care of the hair; Non-medicated preparations for the care of the mouth; Non-medicated preparations for the care of the teeth; Non-medicated suntanning preparations; Oil for cosmetic use; Oils for cosmetic purposes; Oils for the body (cosmetics); Oils for the hair; Oils for use in suntanning; Preparations for teeth cleaning; Rinses to prevent tartar forming on the teeth; Preparations for care of the teeth; Preparations for cleaning teeth; Preparations for oral hygiene (dentifrices); Products for browning the skin; Skin care oils (cosmetic); Tooth care preparations; Tooth cleaning preparations
• Class 021 — Housewares and glass: Abrasive floss for dental use; Apparatus for the care of natural teeth; Apparatus for the cleaning of natural teeth; Devices for cleaning the teeth (electric and non-electric); Interdental brushes for cleaning the teeth; Utensils for cleaning teeth; Dental floss; Dental flossing aids; Floss for dental purposes

Owner

• The New Natural Pty Ltd, Woolloomooloo, NSW, AU

Prosecution history

• 02 Mar 2026 — ASSIGNED TO EXAMINER
• 11 Feb 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 13 Oct 2025 — APPLICATION FILING RECEIPT MAILED
• 13 Oct 2025 — NEW APPLICATION ENTERED