APPLOVIN

What this means for you

This application is over — abandoned 20 Feb 2026. The name may be available, but check before relying on it — rights can also come from actual use, not only from the register.

Record

Serial number

99436920

Mark type

Stylized text

Filed

10 Oct 2025

Abandoned

20 Feb 2026

Attorney of record

Olivia M. Clavio

Goods and services

• Class 009 — Scientific and electric apparatus: Downloadable mobile applications; Downloadable computer software platforms for recommending and placing advertisements and programmatic advertising in the field of advertising; Downloadable computer programs for recommending and placing advertisements and programmatic advertising in the field of advertising; Downloadable artificial intelligence (AI) software to create, automate and optimize advertising; Downloadable computer software for creating, recommending and placing advertisements; Downloadable computer software for programmatic advertising in the field of advertising; Downloadable computer software for mobile devices that uses data to recommend and deliver advertising; Downloadable computer software in the fields of e-commerce and gaming for tracking and optimizing digital advertising revenue and profitability; Downloadable computer software in the fields of e-commerce and gaming using artificial intelligence for use in optimizing advertising impressions and determining optimal recommendation and placement of advertisements; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for use in optimizing automated advertising campaigns and managing advertising inventory; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for purposes of determining optimal creation, recommendation and placement of advertisements; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming featuring software for programming, managing, recommending, reporting, planning and delivery of automated advertising; Downloadable and installable downloadable computer software in the fields of e-commerce and gaming for attributing purchases and key performance indicators to responsible third-party advertisements; Downloadable software for programmatic advertising in the field of advertising; Downloadable software for programmatic advertising in the nature of mobile applications in the field of advertising; Downloadable software development kits (SDK); Downloadable software development kits to allow users to create and share artificial intelligence software applications
• Class 035 — Advertising and business services: Creating, providing, recommending and disseminating advertising content for others; Dissemination of advertising for others via public and private wireless networks for display on mobile devices; Online advertising and marketing services in the fields of e-commerce and gaming via wireless networks and the Internet for display on mobile devices; Advertising, marketing and promotional consultancy, advisory and assistance services; Dissemination and recommendation of advertising for others via the internet; Market analysis and research for advertising; Compilation of statistics relating to advertising; Programmatic advertising; Provision of advertising space on the internet, including for real time advertising; Information relating to advertising, marketing and advertising media provided online; Advertising and marketing advice for others related to e-commerce and gaming; Arranging of commercial transactions for third parties for others in the fields of advertising, gaming and e-commerce; Consultancy regarding advertising communication strategies; Collection, processing, systematization, compilation, and analysis of data relevant for advertising
• Class 038 — Telecommunications services: Broadcasting services; telecommunications services, transmission of data, digital media, electronic media, news, messages, podcasts; data, video and audio streaming; news agency services; provision of online chatrooms, bulletin boards; provision of advisory, information and consultancy services in respect of the aforesaid services
• Class 041 — Education and entertainment services: Entertainment services; provision of libraries and online libraries; screenwriting, scriptwriting, speechwriting; publishing services; production, directing and editing of film, music, theatre and audiovisual media; organising conferences, exhibitions and competitions; provision of online websites for information, education, training, competition and entertainment purposes; provision of games and competitions; education and training services; providing non-downloadable media from websites; education services, namely, providing non-downloadable webinars in the field of marketing and advertising; Providing a website featuring blogs and non-downloadable publications in the nature of articles in the fields of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications; Providing a website featuring resources, namely, non-downloadable publications in the nature of guides and reports in the field of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications; Providing non-downloadable videos in the fields of advertising and marketing, digital advertising, artificial intelligence, e-commerce, computer software and mobile applications via a website; Entertainment information; Multimedia publishing relating to software; provision of information, advisory and consultancy services in respect of the aforesaid services
• Class 042 — Scientific and technological services: Providing temporary use of online non-downloadable software and applications for use in the management of mobile software applications; Providing online non-downloadable software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing information; Platform as a service (PAAS) featuring computer software platforms for digital advertising; Platform as a service (PAAS) featuring non-downloadable computer software for use in creating, formatting, optimization and delivery of advertisements via the internet; Platform as a service (PAAS) featuring software using artificial intelligence (AI) for use in creating, formatting, optimization and delivery of advertisements via the internet; Software as a service (SAAS) services featuring computer software for digital advertising; Software as a service (SAAS) services featuring software for programmatic advertising in the field of advertising; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for use in creating, formatting, optimization and delivery of advertisements via the internet; Software as a service (SAAS) services featuring artificial intelligence software for attributing purchases and key performance indicators to responsible advertisements; Software as a service (SAAS) services featuring artificial intelligence software that provides real-time intelligence by combining information from various databases to determine advertisement delivery to users on various platforms; Software as a service (SAAS) services featuring software development and publishing tools; Artificial intelligence-enabled software as a service (SAAS) services featuring software for use in optimizing advertising campaigns, optimizing bidding on impressions and determining optimal placement of advertisements; Providing online non-downloadable software development and publishing tools; Providing online non-downloadable software for scaling the distribution of other software; Providing online non-downloadable software for advertising, marketing, and monetizing other software; Providing online non-downloadable software for user acquisition management and scaling; Providing temporary use of online non-downloadable software development kits (SDKS); Providing a web hosting platform for users to access real-time analytics and measurements; Design and development of computer software for reading, transmitting and organizing data in the fields of e-commerce and gaming; Data analysis in the fields of audience monetization and revenue generation; Technological consultation and services in the fields of artificial intelligence, e-commerce and gaming

Owner

• AppLovin Corporation, Palo Alto, CA, US

Prosecution history

• 05 Mar 2026 — ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
• 05 Mar 2026 — ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
• 19 Nov 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 19 Nov 2025 — NON-FINAL ACTION E-MAILED
• 19 Nov 2025 — NON-FINAL ACTION WRITTEN
• 05 Nov 2025 — ASSIGNED TO EXAMINER
• 15 Oct 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 10 Oct 2025 — APPLICATION FILING RECEIPT MAILED
• 10 Oct 2025 — NEW APPLICATION ENTERED