THE SWAY EFFECT
Live / Allowed — Published for opposition (as of 24 Mar 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 10 Oct 2025 filing date already counts against anyone who files later.
Record
- Serial number
- 99436889
- Mark type
- Stylized text
- Filed
- 10 Oct 2025
- Published for opposition
- 24 Mar 2026
- Attorney of record
- Catherine S Campbell
Goods and services
- Class 035 — Advertising and business services: Advertising, marketing, and public relations; Brand marketing services; Business reputation management and improvement services; Consultancy regarding public relations communication strategies; Media relations services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business crisis management in the nature of public relations; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Influencer marketing services; Market analysis and research services; Marketing consulting, namely, development of diversity, equity, and inclusion (DEI) based marketing campaigns for others
Owner
- The Sway Group, Inc., New York, NY, US
- The Sway Group, Inc., New York, NY, US
Prosecution history
- 24 Mar 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 24 Mar 2026 — PUBLISHED FOR OPPOSITION
- 18 Mar 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 03 Mar 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 03 Mar 2026 — EXAMINER'S AMENDMENT ENTERED
- 03 Mar 2026 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
- 03 Mar 2026 — EXAMINERS AMENDMENT E-MAILED
- 03 Mar 2026 — EXAMINERS AMENDMENT -WRITTEN
- 27 Feb 2026 — ASSIGNED TO EXAMINER
- 10 Oct 2025 — APPLICATION FILING RECEIPT MAILED
- 10 Oct 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 10 Oct 2025 — NEW APPLICATION ENTERED