ATHENA BY ZETA

What this means for you

Not registered yet, but its 09 Oct 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99435629

Mark type

Stylized text

Filed

09 Oct 2025

Attorney of record

Pamela B. Huff

Goods and services

• Class 035 — Advertising and business services: Business data analysis; business intelligence services; market research and analysis; advertising and marketing services; audience targeting, selection, and segmentation for advertising purposes; media planning, buying, and analytics; business consulting in the fields of customer acquisition, retention, lifecycle marketing, and marketing automation; advisory services relating to the use of predictive modeling, simulations, and testing for business and marketing strategy; development, execution, and optimization of marketing campaigns; compilation of business, consumer, and marketing data into computer databases; business process management and consulting for the development of personalized and adaptive experiences for marketers; business process management and consulting for orchestration, optimization, and automation of marketing workflows; preparation of business reports, marketing dashboards, and adaptive user interfaces for marketing
• Class 042 — Scientific and technological services: Software as a service (SaaS) services featuring software for using artificial intelligence and machine learning to provide voice-activated virtual assistant functionality, generate adaptive user interfaces and dashboards, and orchestrate workflows across marketing technology systems; providing non-downloadable software for using artificial intelligence and agentic applications to select audiences, perform identity resolution, plan, build, launch, and optimize marketing campaigns, forecast, simulate, and test media strategies, generate personalized marketing experiences, and analyze proprietary and third-party data sets to generate insights and trigger automated actions; providing non-downloadable software for data integration and application interoperability in the field of marketing technology; providing non-downloadable software for orchestrating agentic applications to generate adaptive experiences for marketers and perform marketing actions

Owner

• Zeta Global Corp., New York, NY, US

Prosecution history

• 01 Apr 2026 — PREVIOUS ALLOWANCE COUNT WITHDRAWN
• 17 Mar 2026 — WITHDRAWN FROM PUB - OG REVIEW QUERY
• 27 Feb 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 27 Feb 2026 — ASSIGNED TO EXAMINER
• 11 Feb 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 06 Nov 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
• 06 Nov 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
• 06 Nov 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
• 06 Nov 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
• 06 Nov 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
• 09 Oct 2025 — APPLICATION FILING RECEIPT MAILED
• 09 Oct 2025 — NEW APPLICATION ENTERED