ARTHUR FORD

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 08 Oct 2025 filing date already counts against anyone who files later.

Record

Serial number

99433782

Mark type

Design + words

Filed

08 Oct 2025

Published for opposition

24 Mar 2026

Attorney of record

Jeffrey A. Smith

Goods and services

• Class 003 — Cosmetics and cleaning preparations: Non-medicated cosmetics; Non-medicated toiletry preparations; Non-medicated dentifrices; Perfumery; Essential oils; Bleaching preparations for laundry use; Cleaning, polishing, scouring and abrasive preparations; Laundry glaze; Laundry wax; Laundry blueing; Laundry sizing; Laundry pre-soak; Laundry detergents; Laundry soap; Laundry fabric conditioner; Laundry starch
• Class 035 — Advertising and business services: Advertising services; Business management; Business organization consulting; Business administration; Providing office functions; On-line ordering services featuring cosmetics, skin care preparations, toiletry preparations, dentifrices, perfumery, laundry and bleaching preparations and cleaning, polishing, scouring and abrasive preparations; On-line wholesale store services featuring cosmetics, skin care preparations, toiletry preparations, dentifrices, perfumery, laundry and bleaching preparations and cleaning, polishing, scouring and abrasive preparations; On-line retail store services featuring cosmetics, skin care preparations, toiletry preparations, dentifrices, perfumery, laundry and bleaching preparations and cleaning, polishing, scouring and abrasive preparations; Arranging of contracts for the purchase and sale of goods and services, for others; The bringing together, for the benefit of others, of cosmetics, skin care preparations, toiletry preparations, dentifrices, perfumery, laundry and bleaching preparations and cleaning, polishing, scouring and abrasive preparations, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of wholesale stores; The bringing together, for the benefit of others, of cosmetics, skin care preparations, toiletry preparations, dentifrices, perfumery, laundry and bleaching preparations and cleaning, polishing, scouring and abrasive preparations, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of on-line retail stores; Franchising, namely, consultation and assistance in business management, organization and promotion; Assistance in franchised commercial business management; Advice in the running of establishments as franchises; Business management advisory services relating to franchising; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Business advice relating to customer service management; Customer service management for others

Owner

• AF BRANDS (PTY) LTD, Pinetown, ZA
• AF BRANDS (PTY) LTD, Pinetown, ZA

Prosecution history

• 24 Mar 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 24 Mar 2026 — PUBLISHED FOR OPPOSITION
• 18 Mar 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 26 Feb 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 26 Feb 2026 — EXAMINER'S AMENDMENT ENTERED
• 26 Feb 2026 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
• 26 Feb 2026 — EXAMINERS AMENDMENT E-MAILED
• 26 Feb 2026 — EXAMINERS AMENDMENT -WRITTEN
• 26 Feb 2026 — ASSIGNED TO EXAMINER
• 25 Feb 2026 — NOTICE OF DESIGN SEARCH CODE E-MAILED
• 25 Feb 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 08 Oct 2025 — APPLICATION FILING RECEIPT MAILED
• 08 Oct 2025 — NEW APPLICATION ENTERED