PASSPLAY
Live / Applied — Non-final action mailed (as of 25 Feb 2026)
What this means for you
Not registered yet, but its 03 Oct 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99426514
- Mark type
- Stylized text
- Filed
- 03 Oct 2025
Goods and services
- Class 009 — Scientific and electric apparatus: Downloadable computer application software for mobile phones, namely, software for users to access and use digital credentials, participate in loyalty and rewards programs, view account information, redeem benefits, view program information, and access location-based content, namely, maps, event schedules, supplemental information, and tours.
- Class 035 — Advertising and business services: Business research and data analysis services in the field of user engagement, loyalty programs, rewards programs, and location-based services; business consulting services relating to the administration and management of user engagement, loyalty programs, rewards programs, and information associated with location-based content, namely, maps, event schedules, supplemental information, and tours.
- Class 042 — Scientific and technological services: Software as a service (SAAS) services, namely, hosting software for use by others for user management, namely, tracking, redeeming, and reporting user benefits, managing user credentials, generating usage analytics, and providing organizations with insights into user engagement and value; providing temporary use of non-downloadable software for administering and delivering location-based content, namely, maps, event schedules, supplemental information, and tours.
Owner
- Speak Creative, LLC, Memphis, TN, US
Prosecution history
- 25 Feb 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 25 Feb 2026 — NON-FINAL ACTION E-MAILED
- 25 Feb 2026 — NON-FINAL ACTION WRITTEN
- 23 Feb 2026 — ASSIGNED TO EXAMINER
- 11 Feb 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 03 Oct 2025 — APPLICATION FILING RECEIPT MAILED
- 03 Oct 2025 — NEW APPLICATION ENTERED