BE YOUR OWN ADVISOR
Live / Allowed — Published for opposition (as of 10 Mar 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 03 Oct 2025 filing date already counts against anyone who files later.
Record
- Serial number
- 99426289
- Mark type
- Stylized text
- Filed
- 03 Oct 2025
- Published for opposition
- 10 Mar 2026
- Attorney of record
- Peter A. Nieves
Goods and services
- Class 035 — Advertising and business services: Marketing of financial education and financial services
- Class 036 — Insurance and financial services: Financial advisory services
- Class 041 — Education and entertainment services: Coaching in the field of financial education and investment management; Providing live and on-line training courses, challenges, mentorship programs and events in the field of financial education and investment management; Educational services, namely, conducting seminars, conferences, and workshops in the field of financial education and investment management and distribution of educational materials in connection therewith
Owner
- Challenge Holdings, LLC, Cheyenne, WY, US
- Challenge Holdings, LLC, Cheyenne, WY, US
Prosecution history
- 10 Mar 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 10 Mar 2026 — PUBLISHED FOR OPPOSITION
- 04 Mar 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 12 Feb 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 05 Feb 2026 — ASSIGNED TO EXAMINER
- 03 Oct 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 03 Oct 2025 — APPLICATION FILING RECEIPT MAILED
- 03 Oct 2025 — NEW APPLICATION ENTERED