BENU

What this means for you

Not registered yet, but its 02 Oct 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99425315

Mark type

Stylized text

Filed

02 Oct 2025

Attorney of record

STEPHEN DRISCOLL

Goods and services

• Class 009 — Scientific and electric apparatus: Downloadable mobile applications for personal development, habit tracking, health and wellness goal tracking, nutrition and workout planning, journaling, meditation, sleep improvement, messaging, community participation
• Class 038 — Telecommunications services: Electronic transmission of messages and data, messages via chat session; providing online forums and communities, audio and video communication between users by means of telecommunications networks, wireless communication networks, and the Internet
• Class 041 — Education and entertainment services: Education and training, namely, providing classes, workshops, courses and coaching programs in the fields of personal development, life coaching, executive coaching, leadership, productivity, financial literacy and wellness; providing online, non downloadable publications in the nature of articles in the field of wellness, providing online non-downloadable videos in the field of wellness, and conducting classes in the field of wellness; providing information in the field of fitness; wellness coaching services
• Class 042 — Scientific and technological services: Software as a service (SAAS) services featuring software for personal development, habit tracking, health and wellness goal tracking, nutrition and workout planning, journaling, meditation, sleep improvement, messaging, community participation, including coach and community tools; platform as a service (PAAS) services featuring software platforms for personal development, habit tracking, health and wellness goal tracking, nutrition and workout planning, journaling, meditation, sleep improvement, messaging, community participation, including coach and community tools
• Class 044 — Medical, beauty and agricultural services: Providing information in the fields of health and wellness, nutrition and fitness; wellness coaching services; health and wellness counseling not including the provision of medical treatment
• Class 045 — Legal and security services: Online social networking services

Owner

• Alpha Link Trading Ltd., North Shore, Auckland, NZ

Prosecution history

• 02 Apr 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 02 Apr 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 02 Apr 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 25 Feb 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 25 Feb 2026 — NON-FINAL ACTION E-MAILED
• 25 Feb 2026 — NON-FINAL ACTION WRITTEN
• 23 Feb 2026 — ASSIGNED TO EXAMINER
• 11 Feb 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 02 Oct 2025 — APPLICATION FILING RECEIPT MAILED
• 02 Oct 2025 — NEW APPLICATION ENTERED