DESERT DIAMONDS
Live / Applied — Non-final action mailed (as of 23 Jan 2026)
What this means for you
Not registered yet, but its 02 Oct 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99425292
- Mark type
- Design + words
- Filed
- 02 Oct 2025
- Attorney of record
- Brian R. McGinley
Goods and services
- Class 014 — Jewelry: Jewellery containing or made with diamonds; diamonds; precious metals and their alloys; badges of precious metal; ingots of precious metal; boxes of precious metal; ornaments of precious metal
- Class 035 — Advertising and business services: Retail and wholesale services connected with the sale of jewellery containing or made with diamonds; retail and wholesale services connected with the sale of diamonds; retail and wholesale services connected with the sale of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal; advertising and marketing services all in the field of jewellery containing or made with diamonds; advertising and marketing services all in the field of diamonds; advertising and marketing services all in the field of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal; sales promotion for others; business management assistance
- Class 042 — Scientific and technological services: Scientific and technological services and research and design relating thereto; industrial analysis and research services; design, technical research, development and testing of computer hardware, software, data analytics, scientific and laboratory instruments all relating to the screening, grading, identification, authentication, observation, weighing, measuring, testing, checking, cleaning, analysis, sorting, inspection, evaluation, inscription, verification including parcel verification and certification of diamonds including set diamonds, diamond melee, jewellery, precious stones; material testing and examining apparatus and instruments all relating to the screening, grading, identification, authentication, observation, weighing, measuring, testing, checking, cleaning, analysis, sorting, inspection, evaluation, inscription, verification including parcel verification and certification of diamonds including set diamonds, diamond melee, jewellery, precious stones; gemmological services, namely, the screening, grading, identification, authentication, observation, weighing, measuring, testing, checking, cleaning, analysis, sorting, inspection, evaluation, inscription, verification including parcel verification and certification of diamonds including set diamonds, diamond melee, jewellery, precious stones; quality management services, namely, quality evaluation and analysis, quality assurance, and quality control in the field of diamonds, jewellery, precious stones; technical consultancy and advisory services in the name of computer hardware, software, data analytics, scientific and laboratory instruments all relating to the screening, grading, identification, authentication, observation, weighing, measuring, testing, checking, cleaning, analysis, sorting, inspection, evaluation, inscription, verification including parcel verification and certification of diamonds including set diamonds, diamond melee, jewellery, precious stones
Owner
- De Beers UK Limited, London, GB
Prosecution history
- 20 Mar 2026 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
- 20 Mar 2026 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
- 23 Jan 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 23 Jan 2026 — NON-FINAL ACTION E-MAILED
- 23 Jan 2026 — NON-FINAL ACTION WRITTEN
- 09 Dec 2025 — ASSIGNED TO EXAMINER
- 01 Dec 2025 — NOTICE OF DESIGN SEARCH CODE E-MAILED
- 01 Dec 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 02 Oct 2025 — APPLICATION FILING RECEIPT MAILED
- 02 Oct 2025 — NEW APPLICATION ENTERED