BUY IT UGLY
Live / Applied — Non-final action mailed (as of 10 Feb 2026)
What this means for you
Not registered yet, but its 01 Oct 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99423359
- Mark type
- Stylized text
- Filed
- 01 Oct 2025
Goods and services
- Class 035 — Advertising and business services: Matching borrowers with potential lenders in the field of mortgage lending
- Class 036 — Insurance and financial services: Mortgage lending
Owner
- River City Mortgage LLC, Cincinnati, OH, US
Prosecution history
- 10 Feb 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 10 Feb 2026 — NON-FINAL ACTION E-MAILED
- 10 Feb 2026 — NON-FINAL ACTION WRITTEN
- 05 Feb 2026 — ASSIGNED TO EXAMINER
- 01 Oct 2025 — APPLICATION FILING RECEIPT MAILED
- 01 Oct 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 01 Oct 2025 — NEW APPLICATION ENTERED