AURA

Live / Applied — Non-final action mailed (as of 09 Feb 2026)

What this means for you

Not registered yet, but its 29 Sept 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number
99418786
Mark type
Stylized text
Filed
29 Sept 2025

Goods and services

  • Class 009 — Scientific and electric apparatus: Downloadable computer software for use in identity verification and user authentication; Downloadable computer software for collecting engagement data and creating user behavioral timelines; Downloadable computer software for processing user data to understand user behavior and boost engagement rates
  • Class 035 — Advertising and business services: Business management consulting and advisory services for the sports industry; Business management consulting and advisory services for the media industry; Business management consulting and advisory services for the entertainment industry; Business data analysis services in the field of user identity and consumer behavior; Marketing services in the nature of providing analytics and insights on brand engagement and user identity programs; Business consulting services in the field of customer identity, promotion, and engagement strategies
  • Class 042 — Scientific and technological services: Providing temporary use of on-line non-downloadable software and applications for identity management, and real-time data analysis; Technology consultation in the field of digital user engagement and identity authentication; Design and development of computer software for digital engagement solutions; Software as a service (SAAS) services featuring software for user engagement, identity management and loyalty program administration; Platform as a service (PAAS) featuring computer software platforms for decentralized identity, user identity integration, and personalized digital experiences

Owner

Prosecution history

  • 09 Feb 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
  • 09 Feb 2026 — NON-FINAL ACTION E-MAILED
  • 09 Feb 2026 — NON-FINAL ACTION WRITTEN
  • 04 Feb 2026 — ASSIGNED TO EXAMINER
  • 29 Sept 2025 — APPLICATION FILING RECEIPT MAILED
  • 29 Sept 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
  • 29 Sept 2025 — NEW APPLICATION ENTERED

View this trademark record on Marksy