BHN REWARDS

What this means for you

Not registered yet, but its 23 Sept 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99407643

Mark type

Stylized text

Filed

23 Sept 2025

Attorney of record

Sarah P. Harrell

Goods and services

• Class 035 — Advertising and business services: Promoting the goods and services of others and providing customer loyalty services for others by providing an incentive awards program for customers and employees through the management, validation, fulfillment and processing of redemption-based promotions in the nature of rebate programs, gift-with-purchase programs, incentive promotions, and incentive award programs; providing administrative processing services of product rebates via a global computer network; stored value services, namely, providing incentive award programs for customers and employees through the distribution of prepaid purchase cards for the purpose of promoting and rewarding loyalty; business management of customer loyalty programs in which prepaid purchase cards are issued; providing customer loyalty services in the field of prepaid cards, namely, providing card balance and related information services for loyalty, commercial, promotional and advertising purposes; promoting the reward, promotion, incentive, loyalty and engagement of others through the administration of incentive award programs using gift cards, rebate cards, membership cards, and loyalty cards; promoting employee, distributor, and customer reward and recognition, sales incentive, costs savings, and loyalty, frequency, rebate, and affinity programs for others, through the administering and conducting of incentive award programs involving the issuance of prepaid purchase cards, gift cards, merchandise, digital payments and checks, for the purpose of promoting and rewarding loyalty; marketing services in the fields of consumer, employee, loyalty and sales incentive award programs, namely, providing customized communication programs in the nature of loyalty promotions, web promotions, mobile promotions, and promotional communications; providing an Internet website portal featuring promotion of self-service consumer, employee, loyalty, and sales reward products and communication programs

Owner

• Blackhawk Network, Inc., PLEASANTON, CA, US

Prosecution history

• 18 Feb 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 18 Feb 2026 — NON-FINAL ACTION E-MAILED
• 18 Feb 2026 — NON-FINAL ACTION WRITTEN
• 13 Feb 2026 — ASSIGNED TO EXAMINER
• 09 Feb 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 23 Sept 2025 — APPLICATION FILING RECEIPT MAILED
• 23 Sept 2025 — NEW APPLICATION ENTERED