ARCH OF TRAITS

Live / Applied — Non-final action mailed (as of 29 Jan 2026)

What this means for you

Not registered yet, but its 18 Sept 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number
99400937
Mark type
Stylized text
Filed
18 Sept 2025
Attorney of record
Angela V. Langlotz

Goods and services

  • Class 009 — Scientific and electric apparatus: Downloadable software in the nature of a mobile application for personality assessments; Downloadable electronic books in the field of business, human resources, and leadership and organizational dynamics.
  • Class 016 — Paper goods and printed matter: Series of printed non-fiction books in the field of business, human resources, and leadership and organizational dynamics
  • Class 035 — Advertising and business services: On-line retail store services featuring personality assessments; Career advancement consulting services in the field of ersonality assessments, leadership, and organizational dynamics.; Business consulting services in the field of personality assessments, leadership, and organizational dynamics.; Business management consulting services in the field of personality assessments, leadership, and organizational dynamics.; Business transformation consulting services in the field of personality assessments, leadership, and organizational dynamics.
  • Class 041 — Education and entertainment services: Consulting services in the field of personality assessments, leadership, and organizational dynamics. training; Business training in the field of leadership development; Business training in the field of personality assessments, human resources, business organization, and business management; Business training in the field of personality assessments, leadership, and organizational dynamics.; Providing group coaching and in-person learning forums in the field of leadership development; Educational services, namely, conducting programs in the field of personality assessments, leadership, and organizational dynamics.; Educational services, namely, conducting classes, seminars, conferences, and workshops in the field of personality assessments, leadership, and organizational dynamics; Educational services, namely, conducting classes, seminars, conferences, and workshops in the field of personality assessments, leadership, and organizational dynamics and distribution of training materials in connection therewith; Educational services, namely, conducting programs in the field of classes, seminars, conferences, and workshops in the fields of personality assessments, leadership, and organizational dynamics and distribution of training materials in connection therewith; Providing a website featuring non-downloadable articles in the field of personality assessments, leadership, and organizational dynamics.; Providing a website featuring non-downloadable videos in the field of personality assessments, leadership, and organizational dynamics.
  • Class 042 — Scientific and technological services: Software as a service (SAAS) services featuring software for conducting personality assessments
  • Class 044 — Medical, beauty and agricultural services: Psychological assessment services; Psychological assessment services in the field of personality and leadership traits; Conducting of psychological assessments and examinations

Owner

Prosecution history

  • 29 Jan 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
  • 29 Jan 2026 — NON-FINAL ACTION E-MAILED
  • 29 Jan 2026 — NON-FINAL ACTION WRITTEN
  • 28 Jan 2026 — ASSIGNED TO EXAMINER
  • 18 Sept 2025 — APPLICATION FILING RECEIPT MAILED
  • 18 Sept 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
  • 18 Sept 2025 — NEW APPLICATION ENTERED

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