CAPTURE HIGHER ED

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 18 Sept 2025 filing date already counts against anyone who files later.

Record

Serial number

99400935

Mark type

Stylized text

Filed

18 Sept 2025

Attorney of record

Alexandra MacKay

Goods and services

• Class 035 — Advertising and business services: Business consulting services in the field of higher education; Business consulting services in the field of analyzing historical performance, market trends, and strategic needs to develop profiles of prospective students; Marketing services in the nature of promoting institutions of higher education, enrollment management services, and engagement management services; Marketing services in the nature of using software tools powered by machine learning, behavioral data, and predictive modeling to target prospective students with marketing materials; Marketing services in the nature of digital advertisements, email marketing, direct mail campaigns, targeted advertising, and social media advertising
• Class 042 — Scientific and technological services: Providing temporary use of non-downloadable cloud-based software for providing predictive modeling capabilities that enable strategic decision making for institutions of higher education to increase engagement, drive admissions, and improve retention; Providing temporary use of online non-downloadable chatbot software for using artificial intelligence to engage with website visitors to gather information, respond to questions, and guide students, parents, counselors, and others through the college enrollment process; Providing an interactive website featuring technology that allows users to engage with chatbot technology and artificial intelligence that engages with website visitors to gather information, respond to questions, and guide students, parents, counselors, and others through the college enrollment process; Providing temporary use of on-line non-downloadable software and applications using artificial intelligence (AI) for developing a list of prospective student applicants prioritized by engagement, likelihood of applying, and likelihood of enrollment; Providing temporary use of on-line non-downloadable software and applications using artificial intelligence (AI) for generating personalized messages for higher education admissions counselors to edit and send to prospective students; Providing temporary use of on-line non-downloadable software and applications using artificial intelligence (AI) for generating personalized correspondence based on the recipient’s personal history and interests; Software as a service (SAAS) services featuring software for chatbot software that uses artificial intelligence to engage with website visitors to gather information, respond to questions, and guide students, parents, counselors, and others through the college enrollment process; Software as a service (SAAS) services featuring software for using artificial intelligence to develop a list of prospective student applicants prioritized by engagement, likelihood of applying, and likelihood of enrollment; Software as a service (SAAS) services featuring software for using artificial intelligence to generate personalized messages for higher education admissions counselors to edit and send to prospective students; Software as a service (SAAS) services featuring software for using artificial intelligence to generate personalized correspondence based on the recipient’s personal history and interests; Software as a service (SAAS) services featuring software for obtaining information about website engagement, opening pathways for new inquiries from prospective students, scoring engagement activity to prioritize outreach and allocate resources, implement marketing campaigns to maintain connections with prospective students, assess the impact of marketing tactics, and provide expert strategy and support in the field of recruiting for higher education; Software as a service (SAAS) services featuring software for automating the marketing process for institutions of higher education, providing dynamic content to prospective students, building profiles of prospective students, communicating calls to action, and displaying advertisements; Software as a service (SAAS) services featuring software for the use of predictive modeling to identify likely student applicants

Owner

• Capture, LLC, Louisville, KY, US

Prosecution history

• 28 Mar 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 23 Mar 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 22 Mar 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 22 Mar 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 19 Feb 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 19 Feb 2026 — NON-FINAL ACTION E-MAILED
• 19 Feb 2026 — NON-FINAL ACTION WRITTEN
• 10 Feb 2026 — ASSIGNED TO EXAMINER
• 09 Feb 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 18 Sept 2025 — APPLICATION FILING RECEIPT MAILED
• 18 Sept 2025 — NEW APPLICATION ENTERED