NATURAL CHOICE
Live / Applied — First extension granted (statement of use) (as of 11 Feb 2026)
What this means for you
Not registered yet, but its 16 Sept 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99395504
- Mark type
- Stylized text
- Filed
- 16 Sept 2025
- Published for opposition
- 02 Dec 2025
- Attorney of record
- Jonathan W. Brown
Goods and services
- Class 034 — Smokers' articles: Cigarettes
Owner
- Lake Erie Tobacco Company, Kill Buck, NY, US
- Lake Erie Tobacco Company, Kill Buck, NY, US
Prosecution history
- 12 Feb 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 11 Feb 2026 — SOU EXTENSION 1 GRANTED
- 11 Feb 2026 — SOU EXTENSION 1 FILED
- 11 Feb 2026 — SOU TEAS EXTENSION RECEIVED
- 27 Jan 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 02 Dec 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 02 Dec 2025 — PUBLISHED FOR OPPOSITION
- 26 Nov 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 05 Nov 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 04 Nov 2025 — ASSIGNED TO EXAMINER
- 16 Sept 2025 — APPLICATION FILING RECEIPT MAILED
- 16 Sept 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 16 Sept 2025 — NEW APPLICATION ENTERED