SHOPPORTUNITY
Live / Applied — Non-final action mailed (as of 12 Feb 2026)
What this means for you
Not registered yet, but its 11 Sept 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99388758
- Mark type
- Stylized text
- Filed
- 11 Sept 2025
Goods and services
- Class 009 — Scientific and electric apparatus: Downloadable computer software for livestream shopping, interactive retail transactions, e-commerce, product demonstrations, consumer engagement, and online marketplaces; downloadable software for transmitting live video, audio, chat, and multimedia content for e-commerce purposes; downloadable software for creating, managing, and streaming virtual or artificial intelligence avatars and live human hosts for use in online shopping, product marketing, and broadcast retail
- Class 035 — Advertising and business services: Advertising, marketing, and promoting the goods and services of others via live video shopping events and broadcasts; providing an online marketplace for buyers and sellers of goods and services via livestream video and broadcast television; online retail store services featuring a wide variety of consumer goods; promotional services for third-party goods via digital media, social commerce, livestream shopping, and broadcast platforms; business consulting in the field of digital commerce and interactive retail
- Class 038 — Telecommunications services: Broadcasting of livestream and pre-recorded shopping programs
- Class 041 — Education and entertainment services: Entertainment services, namely, providing videocasts in the field of interactive shopping shows featuring live human hosts and AI-driven avatars; providing non-downloadable prerecorded and live videos in the field of shopping and consumer products; hosting and organizing live shows featuring product demonstrations, special offers, and sales events; educational services, namely, providing training, workshops, and seminars in the field of livestream shopping, social commerce, and broadcast retail
- Class 042 — Scientific and technological services: Software as a service (SAAS) services featuring software for livestream shopping, e-commerce transactions, social commerce, and interactive retail; providing temporary use of non-downloadable software for live video broadcasting, online retailing, consumer engagement, and shopping experiences with human hosts or AI avatars; design and development of software platforms for digital retail, livestream shopping, broadcast media, and virtual or AI avatar integration
Owner
- Michael L Hughes, Westlake Village, CA, US
Prosecution history
- 12 Feb 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 12 Feb 2026 — NON-FINAL ACTION E-MAILED
- 12 Feb 2026 — NON-FINAL ACTION WRITTEN
- 05 Feb 2026 — ASSIGNED TO EXAMINER
- 04 Feb 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 11 Sept 2025 — APPLICATION FILING RECEIPT MAILED
- 11 Sept 2025 — NEW APPLICATION ENTERED